50 Cent has made a series of brutal digs at his long-running rival Diddy in a new advert for the Super Bowl.
By now, it should come as no surprise that 50 Cent is not a fan of jailed music mogul Sean 'Diddy' Combs, with the beef between the two musicians spanning numerous decades.
So when the rapper and actor partnered with DoorDash to make a commercial for the upcoming Super Bowl, he obviously couldn't resist trolling the Bad Boy Records founder.
The social campaign, titled 'The Big Beef', is of course a double entendre referencing the US food delivery app and 50 Cent's dedication to never letting a feud die.
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Referring to himself as 'the king of trolls', the rapper, real name Curtis Jackson, jokes that he would never 'deliver beef' to an audience of millions... before going on to make numerous thinly veiled digs at Diddy and several other adversaries.
"Delivering quality beef is more of an art than a science," he says while pulling various items from a delivery bag. "You don’t want to be obvious. It’s all about timing."
The items include a bag of cheese puffs and a selection of combs, which are, of course, references to Diddy and his previous stage name 'Puffy', as well as a clock, which is a nod to Ja Rule's 2001 song 'Always on Time', another rapper whom 50 Cent has famously bumped heads with.
Even boxing legend Floyd Mayweather appears to be catching strays, with several fans believing the inclusion of an ABC reading book is a nod to the 'Candy Shop' singer accusing Mayweather of not being able to read in 2014, even asking him to read 'one full page of a Harry Potter book'.
50 Cent then pulls out a bottle of Branson Cognac, which he says has been aged four years - or 50 months.
"Who's keeping count," he adds, before bursting out into laughter.
Watch the full advert below:
And would we expect anything less from a man who reportedly gave an interview with ABC News, which is aired inside US prisons, while promoting his documentary Sean Combs: The Reckoning, in order to wind up his adversary further.
"I’ve always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start," said 50 Cent of the collaboration.
"They’ve got everything you need, and just like with beef, the receipts speak for themselves."
Topics: 50 Cent, Super Bowl, Diddy
Brenna Cooper