Featured Image Credit: ABBA Voyage/Ticketmaster
Topics: Music
Danielle Fowler
ABBA Voyage fans are scrambling to buy tickets after original band member Anni-Frid Lyngstad (Frida) was spotted at the arena this week.
The crowd couldn't believe their luck after it was revealed that they had been watching the show with none other than a real member of the supergroup earlier this week.
Speaking to the audience on Saturday September 13, Frida said: "I just want to say, thank you. I am so touched. "Every time I come here to watch a show and to watch you, and to dance with you, and sing with you, and to applaud with you. I love you very much."
The moving clip was shared on Instagram and fans rushed to express their excitement.
"It’s clear how much it means to her every time she goes to see the show," one fan wrote. "It’s so lovely to see her each time and how she spreads her love and shares her feelings."
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Another said, "She’s a living legend and I cannot believe I was lucky enough to be there!"
A third simply wrote: "Frida is music royalty."
Described as an 'innovative blast from the past', ABBA Voyage uses the power of technology to reunite the Swedish hitmakers on stage, over two decades after disbanding.
At a purpose-built arena in Stratford, London, a young Agnetha, Björn, Benny, and Anni-Frid are brought to life as digital avatars for a completely unique and immersive performance.
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So, where can you buy ABBA Voyage tickets, and what can you expect from the new show? Scroll down now to find out everything you need to know.
At the time of writing this, you can buy ABBA Voyage tickets on Visit Britain, AXS, and TodayTix. Seated tickets start from £38.50 and dance floor tickets kick off from £55, but quickly rise to upwards of £185 depending on the time and date.
As for resale tickets, you'll need to head over to TicketNetwork. To avoid ticket scams and ensure a money-back guarantee, always purchase resale tickets through verified sites.
For the full VIP treatment, you can also purchase Premium Oceanbird Lounge Access tickets via Virgin Experience Days and AXS.
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If you're aged between 16 and 25, you can choose the Young Persons Rate scheme, which gives you access to £35 tickets. To qualify for the dance floor deal, you must have valid ID.
With thousands of five-star reviews online, many ABBA superfans have loved the experience so much, they've been multiple times (guilty).
On Trustpilot, one visitor wrote, "The concert is awesome, something to behold, and quite honestly the best concert I've ever been to. The technology involved is groundbreaking and the lighting and sound is incredible. ABBA is still breaking records and long may it continue."
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Another added, "A fantastic and innovative blast from the past. What a fantastic show it was, we loved every minute of it. Minutes in and you forget that you’re watching holograms.
"The detail is incredible, from the light reflecting off them in the dark to the texture of their skin. The band and live singers are brilliant, as are the staff who add to the atmosphere and know how to get the crowd going."
A third said: "A very unique show that was fantastic, very well done with all the avatars and strobe lighting. [We] booked a seat in the auditorium but hardly used it, as we were near the back - we spent the night singing and dancing. Highly recommended."
Since its launch in 2022, ABBA Voyage has played the same set list every night, with 22 mega hits, from Mamma Mia and Dancing Queen to Knowing Me, Knowing You. However, the set list changed to mark the show’s third anniversary in May 2025 for the first time, but you'll need to book tickets to find out what made the cut. See you there?