Eminem is well and truly back, back again, as his new single plays on the idea of making his 'career disappear' ahead of upcoming album The Death of Slim Shady.
And his fans have declared that 'real rap is back' on his new song 'Houdini'.
However, nobody, including his children, is left out of the firing line here.
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The start of the tune, which references Megan Thee Stallion and Steve Miller Band, begins with one of his most famous melodies: "Guess who's back, back again?
"Shady's back, tell a friend. Guess who's back? Guess who's back? Guess who's back? Guess who's back? Guess who's back? Guess who's back?
"Guess who's back? (Haha) Da-da-da, da, da, da, da, da, da. Da-da-da, da, da, da, da."
You know the one.
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As Eminem attempted to kill off his alter ego 'Slim Shady' throughout the track, he also jokes about disregarding everyone that's helped him get to where he's got to.
That includes Dr Dre, Jimmy Lovine and, not least, his children - who all feature in the music video.
The rapper shares three children with his ex-wife, Kim Scott: Hailie Jade Scott, Alaina Scott and Stevie Laine Scott.
He raps: "But you can all suck my d**k, in fact
"F**k them, f**k Dre, f**k Jimmy, f**k me, f**k you F**k my own kids, they're brats (F**k 'em)
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"They can screw off (Yeah), them and you all (Uh).
"You too, Paul (Punk), got two balls Big as RuPaul's (Woah).
"What you thought you saw ain't what you saw (Nah) 'Cause you're never gon' see me.
"Caught sleepin' and see the kidnappin' never did happen. Like Sherri Papini, Harry Houdini.
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"I vanish into the thin air as I'm leavin' like. Abra-abracadabra (And for my last trick).
"I'm 'bout to reach in my bag, bruh (Like) Abra-abracadabra (And for my last trick, poof).
"Just like that and I'm back, bro."
The likes of 50 Cent, Snoop Dogg and Pete Davidson also appear in the video.
As expected, his fans have been loving the song, as one person commented: "Omg the blonde slim brings back so many memories."
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"Never thought I'd see Em & Dre in a lambo again lmao, the nostalgia," a second penned.
"Eminem’s wordplay is on another level in Houdini!" wrote a third.
This comes after Hailie Jade, 28, recently got married to her partner Evan McClintock, as her dad, 51, wore a tuxedo, dark glasses and Nike Air Jordans for the nuptials.
He also shared a touching moment with Hailie on the day.
Anish Vij