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Featured Image Credit: Channel 4
Naked Attraction has been going for years now, but it's no less baffling. Why does it exist? Why do we watch it? And why do people go on it?
It's one thing to whip off all your kit and jump in a lake/run around a field, but to strip down to your birthday suit on national television for everyone - including your nan, boss, cousin - to see, well... that takes balls.
It's perhaps no surprise then that people looking for love on the bizarre show go to great lengths to achieve great length.
However, the fact the green room is a little on the chilly side presents chaps with a big problem, according to The Sun.
A 'TV insider' told the publication: "The whole point of Naked Attraction is that your body is the thing that attracts a potential partner.
"So the men have had to give themselves a little 'fluff' while they're in the cold room just so they're as enhanced as they can be without being entirely indecent.
"Though obviously this somewhat desperate measure has raised a few eyebrows among crew when they've seen it in action."
True enough - walking out with a full on lob-on after too thorough a fluffing is probably the only thing worse than strolling out with a cold room compact c**k.
LADbible has reached out to Channel 4 for comment on the TV insider's insights.
If the idea of exposing your stiff/shrivelled penis doesn't fill you with dread though, you're in luck - Channel 4 is looking for new contestants for the next series.
The controversial programme sees host Anna Richardson welcome contestants on to the show, where they choose a potential match based on their naked bodies - which are gradually revealed, bit by bit.
After a process of elimination, the contestant choosing then gets naked too, before deciding which of the two remaining singletons they'd like to date.
Sharing the call for this most unique form of budding dating show contestant, Channel 4 said: "Are you looking for love? Do you fancy testing the power of Naked Attraction?
"In this daring dating series potential couples are able to see each other in their naked glory from the very off, and producers Studio Lambert are looking for adventurous singletons to take part in a new series.
"Are you up for...naked dating?"
You can apply here.