People are saying Netflix's new documentary on vaping has left that bad of a bad taste in their mouths, they've immediately binned their e-cigs.
The four-part docuseries only premiered last night (October 11), but thousands of viewers have already tuned in.
It might be a bit heavy for a Netflix and chill, but it's certainly informative. Take a look:
Big Vape: The Rise and Fall of Juul delves into the complicated history of the industry titans who paved the way for the endless amount of vape brands on the market today.
As its name suggests, the series explores how two Stanford graduates set out to disrupt the tobacco industry and created Juul - unknowingly sparking a teen vaping epidemic.
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The electronic cigarette company are regarded as the pioneers of vaping in the US, who quickly rose to unbelievable heights.
But as they say, the higher you climb, the harder you fall.
Juul have been the subject of several Food and Drug Administration (FDA) investigations, expensive lawsuits and discussions among disgruntled parents.
The firm was accused of deliberately marketing their products towards children while failing to warn people how addictive their vapes are.
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Somehow, Juul has managed to cling onto life and is still in business - but its value has decreased drastically.
And after watching the inner workings of the company's epic fall from grace, many vapers are thinking twice about their bad habit.
Those who have already binged the docuseries say it is enough to put anyone off puffing on an e-cig.
Taking to Twitter, one viewer said: "Watching Big Vape on Netflix right now feeling grateful I quit almost a year ago.
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"Seeing other people vape used to be such a trigger, but now it does nothing to me."
Another wrote: "Man this series on Netflix called Big Vape got me throwing away all my vapes right now at this very moment."
A third added: "Watch that new vape doc on Netflix bet y'all a** stop."
And a fourth chimed in: "Vaping is s**t for you. Don’t even try to spin it. Juul or otherwise. All s**t!! List of chemicals in vapes aside from nicotine. Smoking is killer and so is vaping."
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Juul's former CEO bizarrely warned people against purchasing their products in 2019.
Kevin Burns told those who don't have an existing relationship with nicotine to avoid e-cigs - especially theirs - at all costs.
He even went as far as to say: "Don't vape. Don't use Juul."
The company have since tried to rebrand their reputation and deter youngsters from e-cigs.
Juul is set to launch a range of vapes which have a parental lock on them to help combat the influx of underage users.
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Big Vape: The Rise and Fall of Juul is available to stream on Netflix now.
Topics: Documentaries, Netflix, Vaping, TV and Film, Health
Olivia Burke