• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
People Freaked Out As Nerf Unveils Its Official Mascot

Home> Entertainment

Published 13:59 18 Jun 2022 GMT+1

People Freaked Out As Nerf Unveils Its Official Mascot

Murph represents the 'physical embodiment of that feeling you get when you play with Nerf'

Emily Brown

Emily Brown

Internet users have been left feeling unnerved after Nerf unveiled its official mascot, Murph.

Old or young, many of us have had fun firing at our friends and maybe even our enemies with the soft foam ammunition inside brightly coloured Nerf guns.

Some are more equipped than others, with multiple rounds ready to fire in seconds, while others have to run around trying to pick up the foam darts and reinserting them into the guns before taking aim once again.

Either way it's great fun, and now Nerf has attempted to bring even more entertainment to the brand with the help of Murph, a blue and orange furry-looking creature who is actually made entirely out of the recognisable darts.

The company unveiled its mascot this week, with Adam Kleinman of Nerf saying: "We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling you get when you play with Nerf."

Advert

Murph was described by Kleinman as a playful spirit and gifted athlete, with the marketing push around the new mascot based on internal research that revealed that parents' desire to create moments of active play they experienced when they were young with their own children.

“Nerf recognises that while screens are great, there remains a need for kids, and their parents, to get out, get active and make memories,” Kleinman said.

An image of Murph holding a Nerf gun and looking prepared to strike has been shared online, and though there are a lot of good intentions behind Murph, the character has left a few people questioning the look.

One person commented: "He looks like he’ll scare kids," while another simply wrote: "Well that's f***ing terrifying what the f**k."

Advert

A third tweeted: "well this is horrifying beyond belief."

Other Twitter users drew attention to Murph's figure and stealthy pose, with one writing: "That’s a thicc murph right there…"

While Murph might not be for everyone, people won't be able to avoid seeing them around as the character is scheduled to begin appearing in adverts, retail outlets and across Nerf’s social media channels later this month. It comes as part of a new multi-year marketing campaign, titled 'Unleash the Play in You', which has been created in partnership with The Martin Agency.

Murph has not been described as having a specific sex or gender, but the company explained the mascot uses they, them and their pronouns.

Featured Image Credit: Nerf/Alamy

Topics: Gaming, Viral, Twitter

Emily Brown
Emily Brown

Emily Brown is the Community Desk Lead at LADbible Group. Emily first began delivering news when she was just 11 years old - with a paper route. She went on to graduate with a BA Hons in English Language in the Media from Lancaster University before contributing to The Sunday Times Travel Magazine and Student Problems. She joined UNILAD in 2018 to cover breaking news, trending stories and longer form features, and now works as Community Desk Lead to commission and write human interest stories from across the globe.

Advert

Advert

Advert

Choose your content:

8 hours ago
  • 8 hours ago

    Woman who partied with Noel in the 90s reveals what the Oasis brother is really like

    She says things changed around 1997

    Entertainment
  • 8 hours ago

    Lad with Oasis ticket reveals hilarious way he's going to wind up 'proper fans' at the gig

    This will really drive long-time fans wild

    Entertainment
  • 8 hours ago

    Black Sabbath fans shocked as Game of Thrones legend Jason Momoa joins moshing crowd at final gig

    He was specially recruited to be the compère at Villa Park, Birmingham, this weekend

    Entertainment
  • 8 hours ago

    Fans divided over 'terrible' Oasis show as first gig revellers complain 'they just play song after song'

    Probably tweets you wouldn't want to tag Liam in...

    Entertainment
  • People freaked out after seeing worrying simulation about what’s on headphones when you put them in ears
  • Little-known Xbox feature hailed 'lightyears ahead of its time' as users demand its return
  • People point out 'dark truth' as man unveils 20-year-old McDonald's hamburger
  • People are just finding out what the 'Disney hug rule' is at theme parks around the world