Jess Hardiman
Rihanna has launched a new line of lingerie for men just in time for Valentine’s Day, with products including everything from satin boxers and harnesses to mesh crop tops.
The singer’s Savage X Fenty lingerie collection is one that ‘celebrates fearlessness, confidence and inclusivity’, according to its website, which adds: “We want you to feel sexy and have fun doing it. With offerings ranging from everyday basics to more provocative pieces - Savage X Fenty is lingerie for everyone.”
And now the brand has released the ‘Glossy Fossy’ line for blokes, with many of the garments coming in a vibrant ‘Goji Berry Red’ that’s befitting of the amour of 14 February.
With sizes ranging from XS to 3XL, the body-inclusive range includes mesh tank tops and crop tops and heart-print satin boxer shorts.
Tweeting photos of the new line, one person wrote: “OH RIHANNA.”
One of the models involved in the campaign also retweeted the post, saying he felt ‘blessed’ to have worked on it.
The ‘plus sized male model’ wrote: “Super excited to be blessed with the opportunity to model for @SavageXFenty and I know they’ll be more to come!”
Many others have praised the new products online, with one person saying online: “One thing about @rihanna and @SavageXFenty is that they listen! When she first put out the men’s collection we collectively said ‘girl we want more sexy ish, not just basic boxers and briefs.’
"Now look…other brands should take note.”
Another said: “Savage X Fenty making lingerie for men is something I can live for.”
Another said the collection was ‘really cute’, while a fourth wrote: “Let me tell y’all something... @SavageXFenty mens underwear…TOP TIER!!! So damn comfortable and fly. My collection is definitely getting full! #SavagexFenty.”
The first ‘brick-and-mortar' Savage X Fenty retail store opened in Las Vegas this year, with more shops planned for Los Angeles, Houston, Philadelphia and Washington, DC.
She wrote on Instagram: “2022, we coming in HOT! we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!
“Can’t believe it’s actually that time, and I can’t wait for you to have this experience irl…. our very first locations: Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC. watch the @savagexfenty feed for details.”
Commenting on the post, one fan quipped: “RIHTAIL will never be the same.”