People forked out thousands of dollars to watch the game between the Kansas City Chiefs and the San Francisco 49ers at Super Bowl LIV last night.
But one of those fans decided that, instead of immersing himself in what was going on at Hard Rock Stadium, he was going to take a quick nap.
The video was captured by Karisa Maxwell - who works as the deputy editor and producer at Sporting News. She posted it on to Twitter and it's gone viral, with nearly 55,000 likes and over 11,000 retweets.
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Keeping people updated with what was going on, Karisa later wrote: "He just woke up ... oh no, should I tell him?" She then added: "Oh no... His friend is currently showing him the video. The whole section knows. WHAT DO I DO?!"
People were pretty impressed with this guy's ability to have a snooze, with one saying: "No sleep mask. No ear plugs. No weighted blanket. Pure talent. #Respect."
Another added: "Wow, how can he sleep with all that noise. He's got several seats for himself back there. He needs a blanket."
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Someone else said: "Hope somebody interviews this guy at some point! I NEED to find out who he is and why he did this!"
A few well known Twitter accounts decided to jump on the bandwagon including Coca-Cola, which agreed that sleeping man could do with a Coca-Cola Energy.
The people behind the Walmart account also wrote: "When you just coached four junior basketball games, put away holiday decorations, made a Walmart run and then remembered you bought a ticket to the Big Game."
Hopefully the snoozer was awake for the beginning of the game, where Dwayne 'The Rock' Johnson introduced both teams.
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Who better to introduce the players taking to the stage in 'The Greatest Show on Earth' than 'The Most Electrifying Man In Sports Entertainment'?
The People's Champ delivered a rundown of the most exciting players on each team in his own inimitable style, and if that doesn't get you hyped up for something, then you're probably never going to get hyped about anything.
Topics: SPORT, Entertainment, Funny, super bowl