This Morning fans couldn't believe what they were seeing when hosts Phillip Schofield and Holly Willoughby appeared to interrupt a couple 'having sex' during the Spin to Win segment yesterday.
The duo had called up a contestant called Matthew, who seemed to take a while to respond to the phone call.
But just as they were about to give up hope, he finally picked up - prompting Phillip to ask what had kept him for so long.
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Matthew apologised, saying: "We were just busy."
Phillip replied: "Just busy?! Busy with what?! What's keeping you busy, Matthew?"
Matthew hit back innocently: "Er, just enjoying the time together."
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But as Holly tried to move the conversation on, Phillip's jaw dropped as he realised what Matthew may have meant - cutting his co-host off by saying: "Hold on, hold on, hold on!"
Laughing, Holly waggled her finger at Phillip and said: "No, no, no!"
But it was too late, as Phillip had already continued his line of enquiry.
"Matthew, who are you in lockdown with?" he asked.
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"Er, my wife," Matthew replied.
"And er, have you had a nice morning?" Phillip cheekily asked.
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"Yes, I have, thank you," Matthew responded.
Motioning at Phillip to stop, Holly asked Matthew where he was calling from, to which he replied: "Newcastle."
With a huge grin, Phillip asked if Matthew's wife was close by.
"Yes," he replied, while his wife could be heard giggling in the background.
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Phillip looked at Holly incredulously, saying with much excitement: "We've just caught them at it!"
Holly tried to argue that they hadn't, but many viewers shared Phillip's stance.
One tweeted: "Hahahahahamatthew didn't answer phone because he and his wife where making love #ThisMorning."
Another added: "Good for Matthew!!! #ThisMorning Go On Son!!!"
Eventually, Phillip's shock subsided and the game kicked off - with Matthew winning a holiday and a cool £250. Not a bad day all round, by the sounds of things.
"MATTHEW WAS HAVING SEX AND THEN WON A HOLIDAY AND MONEY!!!" a third Twitter user said.
"WHAT A MORNING!!! #ThisMorning."
Featured Image Credit: ITV
Topics: This Morning, Entertainment, TV and Film, Holly Willoughby, Phillip Schofield, UK Entertainment