In the world of DC Comics, Park Row (also known as Crime Alley) is the place where Thomas and Martha Wayne were murdered in front of their young son Bruce - which, of course, was the first in a series of incidents which inspired him to become Batman.
But if you're in the Soho area of London later this year, Park Row will refer to an art deco building that will home the world's first Batman-themed restaurant.
The inspiration behind the 18,000 sq. ft. multi-faceted eatery is obviously the DC universe, and the Caped Crusader features heavily as you'd expect. But a closer look at the artist's impressions reveals nods towards another character: The Penguin.
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From what looks like a sculpture centre point behind the bar area to the umbrella-themed lamps on the tables, the fictional super-villain crops up throughout the The Penguin's Iceberg Lounge.
But more about the place itself. According to Big Hospitality, the basement venue will comprise five restaurants and three bars, with a total of 330 covers when it opens later this year.
As well as the Penguin-themed bar, there will also be a place serving British sharing dishes called Pennyworth's, a Harley Quinn-inspired omakase restaurant (i.e. one where the chef chooses what you order) and a cocktail bar called Old Gotham City.
The restaurant is a first launch for Wonderland Restaurants, which is described as a 'creative and innovation studio' for the food and beverage industry.
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The website goes on: "Wonderland Restaurants is a rich melting pot of some of the finest creative minds and storytellers from the world of food and magic.
"Our company's vision is to bring curiosity and wonderment to the hospitality sector in a way never seen before and build an international portfolio of immersive food concepts."
Wonderland Restaurants' chief creative officer, James Bulmer, told Big Hospitality: "We are delighted to partner with Warner Bros to create their first immersive DC-inspired gastronomic restaurant experience found anywhere in the world.
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"This is a project many years in the making, with every detail carefully thought out to deliver a unique experience for our guest.
"Trends in our sector are moving towards fun, immersive and experiential dining and our aim is to demonstrate this on a grand scale with exceptional food and drink to match. I am still a child at heart, inspired by the greatest stories and storytellers. For me, great food experiences are about unlocking guests' emotions and creating edible memories."
The average price her person will begin at £45 ($58) depending on which restaurant you choose to go into.
Featured Image Credit: Facebook/Wonderland Restaurants Ltd.Topics: Entertainment, TV and Film, London, Batman