We're only three days into this year's I'm a Celeb and already two campmates have become embroiled in a blazing row - though people are a bit confused as to how it all started.
Things became tense in yesterday's episode (21 November) after an upset Nella Rose called out First Dates favourite Fred Sirieix for being 'disrespectful'.
You can see how the feud escalated below:
Campmates Sirieix, Rose, Nigel Farage, Marvin Humes, Josie Gibson, Nick Pickard, Danielle Harold, Sam Thompson, Jamie Lynn Spears and Grace Dent are now getting comfortable in their surroundings as episode three of the ITV show aired on Tuesday evening.
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So far in camp Spears has opened up about her famous sister, while viewers have seen, erm, more of Farage than they necessarily wanted to.
But now things are really kicking off.
Earlier in the series, social media star Rose - who's already proving a favourite with I'm a Celeb fans - told Sirieix that her father had passed away.
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A while later, while speaking about their age difference (he's 51, Rose is 26), Fred said he 'could be her dad'.
The next day, Rose lashed out at Sirieix, saying she felt 'disrespected' by his comment and telling him to stay away from her.
Rose explained in the Bush Telegraph: "Last night after dinner Fred made a comment about him basically how he could be my dad.
"I took offence to that because one of the first conversations we had together was me opening up about the fact that my dad's passed away."
Sirieix had called Rose over to have some food, but the social media star was reluctant to eat.
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He approached Rose and said: "Nella? Darling? You don't want to eat?"
Rose replied: "Can you leave me alone?"
She explained he'd made a comment the day before, saying: "You know that my mum's dead, and you know that my dad's dead. You know that, right?"
After having it out with him, Sirieix replied: "I am so sorry. Can I just say? First of all, I am sorry I've offended you. I am unaware that you felt offended.
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"I am unaware that what I said would lead to this conversation, I only said that in a way because I am older than you, I am 51 and you're 26."
Rose said: "I'm not stupid, you're not going to little girl me, you're not."
Fred replied: "It wasn't like that at all.
"Either I made a mistake and I said something and I offended you, I'm really sorry. I'm really sorry you feel like this."
Rose said: "I accept your apology, but in order for us to live in this camp together, I don't want to eat no food that you're cooking, don't talk to me, you stay over there, I stay over here and we can live. I'm good. Yeah. You stay over there. Look at your face, you're smiling."
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Sirieix went on to ask: "You could have said straight away, 'Excuse me Fred this is upsetting me'."
Viewers have been split over the feud, some struggling to understand why Nella lashed out at Fred and others urging viewers to be more sympathetic to her.
One wrote: "I'm confused, Fred literally hasn't done anything wrong."
Another said: "As someone who lost my dad at 24, I literally cannot see how what Fred said to Nella is even remotely offensive! I can't work it out!"
A third said: "The [British] viewing public can f**k off!
"Nella is entitled to her feelings. What Fred said triggered her & this is clearly how she reacts to feeling offended.
"Of course she’ll come to realise Fred’s intentions were not that deep, but the nasty insults say more about U ppl."
I’m A Celebrity… Get Me Out Of Here! is back this evening (22 November) at 9pm on ITV1 and ITVX.
Featured Image Credit: ITVTopics: Celebrity, ITV, Im A Celebrity, TV and Film, Fred Sirieix