While you'd expect most of the folks on I'm A Celebrity... Get Me Out Of Here! to be decently loaded, there's one person in this year's line-up who might surprise you.
To be fair, pretty much everyone going on the show is famous enough that they should be doing alright financially, and even those who aren't are usually able to make a decent bit of money out of going on the show.
However, not everybody is a former boyband member with a successful business like the Reverend Richard Coles, who is pencilled in to be a late arrival for this year's I'm A Celeb.
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Rev Coles and former Love Island star Maura Higgins were announced as late entrants to the jungle, and it won't be long before they're also being put through their paces with trials.
As far as money is concerned, Rev Coles is apparently doing alright for himself in that department.
According to The Sun, his company Mistramark Ltd paid £179,047 in corporation tax between 2022 and 2023, which they say means it must have made a profit of around £940,000.
The reverend has had a number of income sources, as in his younger days, he was one half of pop duo The Communards along with Jimmy Somerville, where they did pretty well.
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Their cover version of 'Don't Leave Me This Way' ended up being the biggest selling single in the UK in 1986.
While his appearance on I'm A Celeb is likely to be pretty lucrative, as it is for pretty much everyone who goes on the show as long as they stick it out long enough, Coles has been a rather frequent fixture on our screens for some time.
He's appeared on the likes of Have I Got News For You, QI, Celebrity Masterchef and Strictly Come Dancing, so getting on I'm A Celeb is just another feather in his televisual cap.
Speaking ahead of their entry into the jungle, the two incoming celebrities don't sound particularly prepared for the trials and tribulations that'll be thrown at them.
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Higgins said she didn't want to be known as the 'biggest wimp in the camp', but admitted to the Mirror that she 'might just die' if she got spiders poured on her head.
As for Richard Coles, he said he hadn't been getting ready for the lowered food intake that comes with being on I'm A Celeb, as he instead went on a cruise and had about 5,000 calories a day.
He's the first man of the cloth to go on I'm A Celeb, and admitted he'd been 'trying not to look at nature programmes about the horrors of Australia'.
I'm A Celebrity... Get Me Out Of Here! continues nightly on ITV 1 at 9pm.
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Topics: Celebrity, Im A Celebrity, Money, TV, ITV
Joe Harker