Asda's 'taste match products' prove more expensive doesn't always mean more delicious

What do you look for in a mince pie? Is it the depth of the filling, the boozy fruit, that perfect crumbly consistency of the pastry … or is it simply the price tag?

Well, in a recent independent blind taste test, mince pie enthusiasts were asked to choose between pies from Asda and Marks and Spencer. It’s just one of hundreds of Asda products that have proved just as tasty, or even tastier than the M&S equivalent.

Asda's Extra Special Luxury Mince Pies aren’t just holding their own, they’re stepping up to the plate, at a price that will leave you a little extra in your pocket. At just £2.75 for a pack of 6, they're basically a Christmas miracle, saving you a cool 75p compared to M&S Collection Mince Pies.

So, what is it that makes Asda's Extra Special Luxury Mince Pies so extra special? Packed full of ruby port and cognac-soaked mincemeat, wrapped snugly in a buttery pastry infused with Valencian orange oil, and finished off with a sweet dusting. It’s no wonder that these pies left punters scratching their heads, torn between the Asda mince pie and its more expensive cousin. The Asda Extra Special Luxury Mince Pies have also been endorsed by the Good HouseKeeping Institute 2023.

Asda’s taste-matched products are proving that more expensive doesn’t always mean more delicious. Whether you're after a tasty pie or just looking to stretch that holiday budget (more gifts, anyone?) Asda's Extra Special Mince Pies are your delicious, wallet-friendly solution.

You’ve seen a British Tapas, but what goes into a Christmas Tapas? Go!

— Asda (@asda) December 18, 2023

If you’re ready to upgrade your mince pie game, head down to Asda to grab a box (or a few) of their Extra Special Mince Pies this festive season, and your tastebuds (and your bank account) will thank you for it.

Find out more about Asda’s food revolution and check out their mince pies here

Selected stores & lines. Subject to availability. May exclude Asda Express stores and small stores - see asda.com/smallstores. Serving suggestions. Delivery, collection & minimum basket charges may apply. Delivery / collection slots subject to availability. Independent tests September 2023. 117 of 204 people equally liked the taste of Asda Extra Special Luxury Mince Pies = 6 pack (£2.75) compared to M&S Collection Mince Pies - 6 pack (£3.50). Prices checked in store 19/12/23. Fer verification visit Asda.com/TasteMatch