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Man shares social media theory that suggests a couple is not going to last ‘more than a year’

Home> Lifestyle

Published 10:55 7 Jan 2025 GMT

Man shares social media theory that suggests a couple is not going to last ‘more than a year’

Psychologists say it can be a red flag that all is now well in your relationship

Britt Jones

Britt Jones

Featured Image Credit: TikTok/@putoutcontent/Getty Stock

Topics: TikTok, Dating trends, Sex and Relationships, Instagram

Britt Jones
Britt Jones

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A man has revealed a social media trend that could tell you if your relationship is doomed.

Dating is a tough game to crack, and with the addition of social media, it can become even more complicated.

There are so many different things that people believe you should be doing when it comes to the platforms you use, that it can seem like you can do nothing right.

However, there are certainly things you can be doing wrong.

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For instance, you could be doing this one thing that might mean that you’re going to break up within a year.

Jamey YapGod had this own theory about why relationships end if they do this one thing (TikTok/Jamey YapGod)
Jamey YapGod had this own theory about why relationships end if they do this one thing (TikTok/Jamey YapGod)

Posting to TikTok, Jamey YapGod revealed that any couple who does this one thing isn’t going to last, and it’s something that many people tend to take part in.

He began the clip: “You wanna know how you can tell if a couple is not gonna last?

“How often are they posting each other on each other’s Instagrams?”

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According to the TikToker, this is what is known as the ‘Instagram Theory’.

He explained that ‘every single time I have seen a couple that blasts each other on social media non-stop’ have ended their relationship within a year.

Revealing that they would be ‘lucky’ to even make it to their one year anniversary, Jamey went on to share that this was because they are seeking external validation from the internet about their not-so-great relationship.

Once they hit the one year mark, they then go on to have ‘the nastiest, nastiest breakups you could ever imagine’.

Why could this be?

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He shared that people in ‘healthy relationships don’t need to broadcast to the world’ that they are happy, while those who are either in ‘toxic’ or negative relationships aren’t getting that validation within their own partnership and need to seek it elsewhere to believe that their relationship is stable.


As it turns out, there is something called ‘relationship visibility’.

Relationship visibility is when a couple will post incessantly online about their relationship.

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Which, according to a study published in the Personality and Social Psychology Bulletin, if you have a very high ‘relationship visibility’, you could also have relationship insecurity which is spurring your posting.

In the Society for Personality and Social Psychology, Lydia Emery also shared her 2014 study where she and her colleagues were curious about why some people posted a lot about their dating life and others did not.

They came to find that anxious people ‘wanted their relationships to be visible to others on Facebook’ while people who had more of an avoidant attachment style didn’t.

She explained: “Anxious individuals thought that other people knowing about their relationship would make them feel better about themselves.”

She added elsewhere: "On days when people felt more insecure about their relationships than usual, they posted more about their relationships on Facebook."

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So Jamey is perhaps on to something about couples who post about each other all the time on social media.

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