A bargain £30 scent is blowing up online after blokes claim it's turning heads everywhere they go.
The British fragrance brand behind it has quietly built a hardcore fanbase, with shoppers saying its bold, masculine blends smell just as good as the pricey designer stuff - without rinsing your bank account.
Raving about one of its signature scents, that has been crafted to reflect smoked bourbon and oak, one happy shopper said: “My wife complains when I don't smell like this stuff.”
Another said: “Very impressed with this cologne. I usually wear YSL and Mont Blanc which cost five times more, but this cologne tops them both. Always getting compliments from people as well”, with a third adding that: “My wife loves it. I've already gotten a lot of compliments. It's a steal.”
And it turns out they aren’t exaggerating either.
“I buy this cologne for my husband and he loves it. [It has] a great smell, I want to be all over my husband - I recommend it,” said one thankful partner.
“My husband has never smelled better!! So masculine, so sexy!!” said another.
The best bit? While it normally only costs £30.95, with Black Friday coming up, there will be up to 30 percent discount off sitewide, and free shipping on orders over £30 (plus extra 10% off with code BFCM). But you'll need to hurry if you're keen, the sale ends on December 1.
If we’ve got you convinced, here’s what you’ll want to add to your cart before every other bloke snaps it up. See you at the checkout?
Bourbon & Oak Body Wash (30% off)
This budget-friendly body wash smells “fantastic and manly” according to customers, which is hardly surprising given its unique blend of distiller’s spice, single-cask bourbon and white oak.
Designed for combination skin, it also creates a rich foam that feels decadently lavish. “Love the smell and the lather it creates even gets approval from my wife who can be really critical when it comes to fragrances,” said one review.
Spice & Black Vanilla Eau de Toilette (30% off)
If you’re after a scent that does more than just smell good, this eau de toilette is basically charisma in a bottle. This 100ml blend has earned a near-perfect rating for a reason - it hits that sweet spot between warm, spicy and effortlessly classy.
The fragrance opens with a hit of cardamom, softened by creamy black vanilla, before settling into a rich, woody finish that feels both comforting and unmistakably confident. In other words, it has that “modern gentleman who knows what he’s doing” energy written all over it.
Uncommon Scents Collection (35% off)
Looking to buy your aftershave-averse dad, brother or mate a gift set for Christmas? There’s still a way to get them smelling unreal.
The brand has taken four of its standout fragrances and turned them into luxe body washes, packing those same addictive scents into a rich, moisturising gel that’s perfect for slow Sundays or winding down after a long day.
The Uncommon Scents lineup comes in four options: citrus with mint leaf, sage with citrus, bourbon with oak, and the crowd-favourite palo santo.
Palo Santo Cologne & Bodywash Giftset (30% off)
Another popular gift set, the Palo Santo cologne and bodywash combo is a Christmas present that won’t end up shoved in a drawer by New Years. Inside you get a full-size 100ml fragrance plus a matching shower gel, all packed into a clean, cotton canvas bag that will save on wrapping paper.
The scent itself mixes dry papyrus, earthy palo santo and a kick of bright cardamom - a combo the brand says is crafted to nail that “modern gentleman” vibe. Hard to argue with that, to be fair.
Topics: Christmas, Shopping, Black Friday
Naomi Chadderton