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Topics: Amazon, Amazon Prime, Amazon Prime Day, Shopping
Topics: Amazon, Amazon Prime, Amazon Prime Day, Shopping
Amazon Prime Day is finally here and this year the retail giant is extending the massive shopping event to four days.
Kicking off on Tuesday, July 8 and running until midnight on Saturday July 11, there's double the shopping time and more deals than ever - but beware, not all of them will run for the whole duration and once they're gone, they're gone.
The bumper sale, exclusively for Prime Members, includes hundreds of thousands of deals across homeware, beauty tech and much more, with big brands like Dyson, Ninja and Shark joining in the action this year.
Read on for the latest Prime Day news and offers as they drop.
This year's offers won't be announced until midnight on Tuesday July 8, but Amazon has already teased some of the deals shoppers can expect.
The retail giant has confirmed discounts will be on offer from the likes of Dyson, Shark, Ninja, LEGO, Bose, De' Longhi, CeraVe and Sonos.
We'll be updating this blog with the biggest offers as they drop.
This year, Amazon has announced the introduction of 'Today's Big Deals' which refresh daily, as well as 'New Deal Drop' deals landing every day at midnight.
UK shoppers can also take advantage of Amazon's AI shopping assistant Rufus for personalised deal recommendations after it launched here in October 2024.
Yes, only Prime members can take advantage of the deals and discounts on Prime Day.
If you're interested, you can sign up for a free 30-day trial here, which will also give you access to Prime Video (as well as free next-day delivery on millions of items) for the month or until you decide to cancel.
It costs £8.99 per month or £95 per year (but if you're aged between 18 and 22, you can join for just £4.49 per month or £47.49 a year).
Contrary to its name, Amazon Prime 'Day' runs across four days this year rather than the usual two, giving shoppers 96 hours to cash in on savings.
It kicks off at midnight on Tuesday July 8, ending at 11:59pm on Friday July 11, with new deals dropping every day.
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