• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Bar charges customers more depending on their heart rate

Home> Lifestyle> Food & Drink

Published 15:45 23 Oct 2023 GMT+1

Bar charges customers more depending on their heart rate

Keeping your nerve in this spooky bar will be rewarded

Joe Harker

Joe Harker

Halloween is almost upon us and plenty of people will already be planning their nights out to take advantage of spooky season.

While the kids are out trick or treating the adults get to enjoy a few more grown up activities like going out and drinking.

With that in mind Kraken Rum is putting together an immersive Halloween bar experience where the amount punters pay depends upon how much they can handle a fright.

Beneath where Victorian-era Clerkenwell Prison once stood in London lurks about 9,000 square feet of vaults which have come to be known as the Clerkenwell Catacombs, and it's here that the pop-up bar will welcome guests.

Advert

Customers at this bar will have to wear heart rate monitors.
Kraken Rum

There's just one catch, everyone coming in will have to agree to wear a heart rate monitor and make their way through an 'immersive horror gauntlet' before they can reach the bar.

Kraken Rum calls it 'Screamfest VII: Shock Exchange', and the experience was designed alongside The Recreational Fear Lab to be as scary as possible.

This isn't all just to get people in the mood for Halloween, those who proved they had nerves of steel on the way to the bar will be able to enjoy lower priced cocktails.

If your heart is racing and you've been thoroughly spooked then you could pay full whack and be spending up to £7 a drink, but so long as you keep calm and carry on your drinks could go down to as little as £3 a pop.

Advert

Kraken Rum boasts that its scary gauntlet has been 'scientifically designed to test people's resilience to fear'.

Those who managed to keep their heart rate under control will 'have their bravery compensated'.
Kraken Rum

The event is being held in London's Clerkenwell Catacombs between 26 and 28 October and while there's been plenty of demand for the £10 tickets you can join a waitlist to see if they can squeeze you in.

Anyone going to this Halloween event will have to sign a waiver, and those who are pregnant, claustrophobic, epileptic or have a heart condition are recommended not to give it a try.

For any in those groups, or those who'd like to give it a go but can't make it to the live event in London, there will be bars in Glasgow, Birmingham and Leeds offering VR experiences of the same ghoulish gauntlet.

Advert

They'll come with the same heart-monitoring technology used to determine if you'll be getting a discount on drinks or not.

With your heart rate monitored you won't be able to pull the old 'I wasn't THAT scared' routine.
Kraken Rum

Mathias Clasen from The Recreational Fear Lab explained why they were so proud of their creepy catacombs and the thinking behind monitoring guests heart rates.

They said: "An increase in heart rate is among the most well-known physiological indicators of fear and research has identified a range of stimuli that reliably induces fear in the average person.

"It is this knowledge that hosts of Screamfest VII have used in an event designed to heighten fear, and, by extension, heart rate.

Advert

"Hearts don’t lie, even in the presence of masking smiles."

Featured Image Credit: The Kraken Rum

Topics: Food And Drink, Halloween, London

Joe Harker
Joe Harker

Joe graduated from the University of Salford with a degree in Journalism and worked for Reach before joining the LADbible Group. When not writing he enjoys the nerdier things in life like painting wargaming miniatures and chatting with other nerds on the internet. He's also spent a few years coaching fencing. Contact him via [email protected]

X

@MrJoeHarker

Advert

Advert

Advert

  • Heart specialist issues warning after popular diet gives 'healthy' 35-year-olds heart attacks
  • All the risks of a 'carnivore diet' after heart specialist issues stark warning over 'healthy' 35-year-olds having heart attacks
  • People divided as McDonald's implements '30 minute rule' for customers
  • Brits 'dying to get their hands on' rare Cadbury chocolate bar that has made surprise return to the UK

Choose your content:

14 hours ago
20 hours ago
21 hours ago
  • 14 hours ago

    'Smoking couple' on TUI plane turn airport into 'warzone' as Brits stranded for 17 hours and flight abandoned

    A couple were kicked off the flight after being caught smoking in the bathroom

    Lifestyle
  • 20 hours ago

    Cruise worker explains reality of 'free-for-all' dating between employees onboard ships

    Apparently there's such a thing as a 'ship wife'

    Lifestyle
  • 20 hours ago

    Flight attendant reveals why passengers are always asked to open window on takeoff and landing

    Maybe that window seat isn't so great after all

    Lifestyle
  • 21 hours ago

    Royal Caribbean cruises ban much loved passenger event over ship damage fear

    The controversial move has left cruise goers divided

    Lifestyle