• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Gen Z are giving coffee culture a complete make-over

Home> Lifestyle> Food & Drink

Published 14:11 21 Jun 2024 GMT+1

Gen Z are giving coffee culture a complete make-over

The coffee scene is going through a major transformation.

The LADbible Team

The LADbible Team

Costa
Sponsored by Costa

The coffee scene is going through a major transformation. It’s not just about fancy latte art or a new roast of beans. With a characteristically unconventional approach, Gen Z is shaking up how we get our daily dose of caffeine.

Remember when coffee was just a bitter liquid you chugged to survive the 9-to-5? Well, Gen Z has thrown that rulebook out the window. A recent LADnation survey revealed a distinct shift in coffee consumption, particularly in the younger generation.

Man drinking Costa coffee
Man drinking Costa coffee

Gen Z is easing their way into coffee drinking a little earlier than previous generations. Half of 18-24 year olds today had started drinking coffee by age 16, (compared to an average of 18 among all voters) with 60% of them starting with their parents.

And, their tastes are far from traditional, Gen Z is doing coffee their own way. Black coffee is out, variety is in. Iced, frozen, or canned Costa coffee straight from the fridge, you name it – 80% of Gen Z coffee drinkers are excited by new flavours and formats. While hot coffee still dominates the morning routine (75% choose it before 9am), iced, blended and ready-to-drink options reign supreme as the go-to afternoon pick-me-up.

Fresh takes at Costa include their Bubble Frappés (blending your classic iced frappé with bubble tea pearls in a range of flavours) and their triple-layered Iced Whipped Lattes, as well as a wider range of Fruit Coolers, Refreshers, and Iced Teas. It’s a far cry from your regular Americano, but the survey found that these cold options tend to be enjoyed more as a reward or for the taste, rather than a ‘start your day’ energy boost.

Couple drinking Costa coffee
Couple drinking Costa coffee

While Gen Z seems to be leading the charge, they’re not the only ones interested in trying something new when it comes to coffee with 73% of us open to new things when it comes to coffee. And it's not just about the drink itself; it's about the entire experience.

Aesthetics matter to Gen Z, with 43% more likely to buy a coffee if the cup is visually appealing (compared to a third on average), and 26% influenced by social media trends (vs an average 13%). For some, a perfectly Instagrammable coffee (we’re looking at you, Blueberry Bubble Frappé at Costa) is as important as the caffeine kick. They're less concerned with coffee snobbery and more focused on convenience, novelty, and social sharing.

So, what does this mean for the future of coffee? Gen Z isn't just changing how we drink coffee, they're transforming the entire coffee culture. We can expect to see bolder flavours, eye-catching packaging, and more innovative trends.

At Costa, they’re constantly releasing innovative twists on new drinks and seasonal flavours, so we’re excited to see what’s next. Whether you’re all about trying something new, or you’d prefer to stick to your classic Costa Latte. One thing's for sure: the future of coffee is anything but boring.

Featured Image Credit: Costa

Topics: Food And Drink

The LADbible Team
The LADbible Team

Choose your content:

3 hours ago
7 hours ago
a day ago
2 days ago
  • 3 hours ago

    Couple sold house and entire lives to live on cruise ship because it was cheaper than their old life

    Angelyn and Richard Burk have spent their retirement on board several cruise ships after their belongings 'went up in flames'

    Lifestyle
  • 7 hours ago

    Former pilot explains all reasons why there are so many plane crashes right now following Air India tragedy

    An ex-commercial pilot has highlighted the possible main causes behind the growing number of aviation tragedies

    Lifestyle
  • a day ago

    Anyone with an air fryer given warning about cooking specific foods in them

    The prized kitchen possession could suffer serious damage

    Lifestyle
  • 2 days ago

    Carnival cruise passengers given important update about sleeping with balcony door open

    Leaving the doors open on your balcony has caused quite a stir

    Lifestyle
  • We went on a Gen Z lads holiday and proved you don’t have to spend the whole time in the pub
  • Harvard scientists issue 'toxic' warning over 'hidden dangers' of protein powders
  • You can grab a £249 Smeg coffee machine for just £1 in online shopping hack
  • Gen Z confused over one texting habit that is giving away your age if you use it