For eons, every tradie under the Aussie sun has been a beacon of toughness. Like hi-vis heroes of the construction site, the idea of a tough tradie is a staple of Aussie culture. But that idea of toughness is changing with the next generation, and Hard Yakka are backing it every step of the way.
Toughness is no longer just about physical endurance or who can lug the most sandbags over their shoulder - the young tradies of today see toughness as being about resilience, perseverance, preparation and ultimately showing up for whatever the job at hand is. Considering Hard Yakka’s been around for almost 100 years, they’ve seen the definition of toughness evolve from generation to generation and they’ve evolved with it. You don’t become Australia’s most trusted workwear brand by being stuck in the past.
To highlight the redefining of toughness, we put some tradies to the test. They went head to head on some tradie hot takes — “is choccy milk the superior thirst quencher?” — before tackling subjects that really matter, like the mental health of the people you work with and getting the rest you need. All the tradies we spoke to were unanimous on the fact that being there for yourself and being there for those next to you is truly what being tough is all about.
To see more of what our tradies had to say, watch the video below.
And, if you think our tradies are looking extra tough (whatever that means to you) in their Hard Yakka gear, then it’s your lucky day. We’re helping you to shop the look, so you can channel your own definition of toughness and tackle that next job head on.
3056 Raptor Rip Resistant Cuffed Cotton Cargo Pant
Core Short Sleeve Heritage Icon Tee
3056 Raptor Rip Resistant Mid Length Short
Core Long Sleeve Heritage Icon Tee
3056 Lace Up & Side Zip Steel Toe Safety Boot - Wheat
Atomic Hybrid Lace Up & Side Zip Safety Boot - Black
The LADbible Team