Advert

Latest

an hour ago
Advert
6 hours ago
Advert

Most Popular

2 days ago
Advert

The National Lottery Has Twitter Campaign Hijacked By Twitter Trolls

The National Lottery Has Twitter Campaign Hijacked By Twitter Trolls

Internet campaigns are the norm nowadays, as they're the best way to reach a wider audience with a new product, or to raise awareness around something.

However, you really have to think outside the box, as boring, run of the mill content will fall flat on its arse, subsequently failing to do its job. This was proven over the summer by the ridiculousness of some football clubs' signing announcements.

Advert

These campaigns can go wrong now and again, though, as people on the internet don't take everything very seriously. Who knew?

The National Lottery launched its campaign to highlight the help that British athletes receive. The Lottery asked people to retweet their #Represent post celebrating athletes' achievements, Metro reports, which automatically sent a message of athletes holding their name on a banner to the Twitter user.

People "hijacked" the Twitter campaign, changing their names to a variety of things, which ranged from funny to offensive.

Advert

Some people changed their handles to the names of disgraced celebrities, racist figures, paedophiles or offensive catch phrases, many of which haven't been included for obvious reasons.

The National Lottery quickly shut down the campaign due to the severity of the abuse coming in.

"We are aware that some people are maliciously targeting our British Athletics Twitter campaign with offensive and abhorrent content," the Lottery's official Twitter account tweeted. "We are dealing with this as quickly as possible and are hugely sorry for any offence caused by this malicious act."

It's tough to find a silver lining in all of this, but I guess they did end up trending, which was the initial plan. It was for all the wrong reasons, sadly.

Featured Image Credit: Twitter

Topics: More, National Lottery, Athletics, Twitter

Mark McGowan

Mark is a journalist at LADbible, who joined in 2015 after a year as a freelance writer. In the past he blogged for independent football fan channel Redmen TV, after graduating from Staffordshire University with degrees in journalism and English literature. He has worked on campaigns such as UOKM8? and IIOC.

 

Next Up

The Newest ‘Call Of Duty: WWII’ Trailer Looks Sick

The Newest ‘Call Of Duty: WWII’ Trailer Looks Sick

3 years ago