YouTuber KSI has had a bounty placed on his reputation by associates of self-described misogynist Andrew Tate.
According to chat logs obtained by Vice, a member of Tate's inner circle called on his followers to 'condemn and cancel' the British content creator.
One source revealed to Vice that those who had a Hustler's University membership - Tate's alpha-bro producing 'educational' website - were often offered 'cancellation bounties' that encouraged paid members to go after people who Tate perceived to be an enemy.
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The source shared copies of messages from Hustler's University moderators to Tate's frenetic fans, ordering them to take down KSI.
The moderator, called 'Luc' according to the evidence handed over to Vice, called on Tate's legions of followers to make videos condemning KSI.
A prize was on offer for whoever manages to get the British social media star cancelled.
But it wasn't just the bounty on KSI's head that encouraged Tate's sycophants to target him.
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Tate posted a video back on Rumble back in August lashing out at KSI in a long-winded and unhinged rant that beamed a number of KSI's own clips on the screen.
Tate also mocked KSI and called a particular facial expression his 'rape face.'
"This is a personal message to you, KSI," Tate said in the clip.
"I had no problem with you, I don’t f**king know you, I don’t watch your bulls**t YouTube channel but when I get banned, you want to go from a fan to just instantly cowering out to the Matrix? That makes you a hypocrite.
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"There's nothing more disgusting than a male hypocrite. At least Jake Paul was man enough to say, 'Stand up for free speech'.
Tate added: "If you ever fought Jake, he would smash your f**king face in. And if you want to get smoked twice, I’ll f**king smoke you myself."
Featured Image Credit: Andrew Tate/Instagram. Abaca Press / AlamyTopics: KSI, Andrew Tate, Social Media