Balenciaga turned Paris Fashion Week into a mud bath - leaving viewers completely baffled. Watch Kanye West walk on the mucky runway here:
When you think of Paris Fashion Week, you think of elegance, beauty and sophistication, but Balenciaga turned it into a s**t tip, with models tramping along through the muck like unimpressed dog walkers.
The fashion house is known for its eccentric concepts, but a lot of viewers couldn't get their heads around the mud-filled exhibition.
On TikTok, one viewer wrote: "Fashion is just a p***take at this point HAHAHA."
Another said: "I do not understand fashion," while on Twitter, another added: "Balenciaga is a social experiment that has gone for way too long."
But are these people just not getting it?
Fashion commentator Osama Chabbi reckoned the mud was actually the best bit.
He wrote: "My favourite part about today's Balenciaga show is the mud.
"The mud all over the clothing, the platforms and dresses as models walk through the dirty pit.
"Perhaps luxury isn't as precious as we'd like to think after all? Just like everything around us, it's subject to trauma."
I'll let you be the judge of whether the show was profound or just a load of bollocks.
In and amongst all of the mud, Kanye made his debut as a catwalk model.
The musician opened the show, trudging through the s***e in a massive padded coat, with his cap worn low and his hood up. The 45-year-old was also bearded and dressed in black from top to toe.
This incognito look was no accident, with the company's creative director Demna Gvasalia saying in a statement accompanying the show that: "Individualism in fashion is downgraded to pseudo trends dictated by a post in stories of some celebrity of the moment … fashion in its best case scenario should not need a story to be sold to someone … let us let everyone be anyone."
As for what it all means, Demna won't be offering up any explanations; ultimately, you either like it or you don't.
"I've decided to no longer explain my collections and verbalise my designs, but to express a state of mind," he said.
"Fashion is a visual art and all we need is for it to be seen through someone's eyes. Fashion in its best case scenario should not need a story to be sold to someone. You either like it or not.
"The set of this show is a metaphor for digging for truth and being down to earth."Featured Image Credit: @i_d/TikTok