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It's been almost a month since Logan Paul torpedoed his own career by getting embroiled in what is now known as the 'suicide forest' controversy.
Now the YouTuber's younger brother Jake Paul has openly addressed the issue in a video, saying that his brother will 'bounce back' from the scandal in time.
The vlogger uploaded the video, titled 'YouTube, Let's Talk About Brother Logan Paul', to YouTube on Monday, showing him sitting down on his couch to discuss the scandal. At the time of writing it has already gained over 2.3 million views.
"I wanted to let the situation have some time to breathe," Jake said on the topic of how long it took for him to discuss the controversy. "It didn't feel right to comment on it right away. But as his brother and as someone who knows Logan the best, I do feel it's necessary to say something about it."
Logan's career has been on unofficial hiatus ever since he uploaded a video to YouTube featuring footage of a dead body hanging from a tree in the notorious suicide spot of Aokigahara, Japan. The video has since been deleted.
After issuing a few ill-received apologies, Paul has kept an extremely low profile both online and in public. His last post online came three weeks ago when he said on Twitter he was 'taking time to reflect' following the backlash.
In his video, Paul's brother Jake agreed that what Logan did deserved criticism, stressing that suicide is no laughing matter.
"I think what Logan did was very, very, very, very wrong, and he made a huge mistake," he said. "And not only is he paying for it, but he is learning from it. I think that in no way, shape, or form is suicide a joke or should be made fun of."
However, Jake went on to defend his brother's actions, saying that it was not Logan's intention to cause such offence.
"He didn't handle the situation the right way, but I know in the back of his head he did not mean to offend or hurt anybody, or create such a big frustration," Jake said. "And he is honestly, truly, truly sorry."
Jake ended the video by insisting that his brother had learned from his mistakes and would 'bounce back' with the support of his enormous fanbase.
With experts suggesting that Logan should 'stay dark' for at least another few months, the chances of him reviving his career seem slim in the short-term.
Rest assured that when Logan Paul shows his face again, he will have a lot to do to regain the public's trust.
'U OK M8?' is an initiative from LADbible in partnership with a range of mental health charities which features a series of films and stories to raise awareness of mental health.
Explore more here and don't suffer in silence. Reach out. It's the brave thing to do.
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