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Musician and animal rights activist Moby has taken the plunge and had his huge 'animal rights' tattoo filled in to make it bolder than ever.
The 54-year-old had the outlines of the letters tattooed down his arms back in November to mark his 32-year commitment to veganism.
Now he's declared his beliefs once again by having them filled in to gain as much attention as possible. If that wasn't enough, he's also had an inking on the back of his neck which reads: "Thou shalt not kill," which will go alongside the tattoo on the side of his neck that says: "Vegan for life."
He's vegan then, yeah?
Fans have largely responded positively with one saying: "So important. Much love from Germany," another added: "Bold, literally and metaphorically."
Someone else commented: "You are not holding back, are you? Damn!" While another sent a message of approval that read: "You are the best guy ever! Thank you for doing this! We are with you!"
Moby uses his Instagram to share posts about animal rights and veganism with his 389,000 followers and often uses the hashtag #veganforlife.
Back in March he posted a response after a number of high-profile vegan YouTubers ditched the veggies and went back to meat and dairy.
He wrote: "Lots of news lately about a few confused influencers abandoning veganism. I've been a vegan for 31 years, and I'm a vegan for life, no matter what.
"I would not, could not, will not do ANYTHING that could cause or contribute to the suffering of an animal. My life has no more or less meaning than the life of any animal, anywhere."
The post attracted more than 10,000 likes and was flooded with comments from others about their commitments to veganism.
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