Coca-Cola Christmas truck in flames in Romania

A Coca-Cola truck will always turn heads when it drives down any street - but not usually because it has been engulfed by flames.

Watch footage of the blazing lorry here:

The truck was driving down a busy road on Tuesday (29 November) when it set alight, with the driver managing to escape the vehicle before it was engulfed by the flames.

Firefighters were able to put out the blaze and there were no reports of injuries, with Coca-Cola telling local media that steps were being taken to prevent familiar incidents, according to the BBC.

The distinctive festive truck was touring the streets of Bucharest, Romania, when it caught fire.

LADbible has contacted Coca-Cola for comment.

TikTok/@arthur_jrr8

The truck tour was cancelled in 2020 as a result of the coronavirus pandemic, and while it returned last year, the amount of places it visited were reduced.

This year though it is back in full swing, and if you're keen to catch the Coca-Cola truck - and hopefully not catch fire - now is your chance.

It will be swinging by Bradford tomorrow (Saturday 3 December), before moving on to Cardiff and Leeds on Sunday (4 December).

You can also catch it (but hopefully not catch fire) in Ireland, with the truck set for Dublin from 8 till 10 December, before heading to Belfast in Northern Ireland on 16 and 17 December.

This time around, Coca-Cola has partnered with FareShare - a foodbank charity redistributing meals to vulnerable people - and is donating a meal for every visitor who comes to see the truck, up to 100,000.

amanda rose / Alamy Stock Photo

Speaking about the 'Your Presence is Your Present' campaign, FareShare CEO Lindsay Boswell said: "We're incredibly grateful for the support from Coca-Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis.

"We hope as many people visit the Coca-Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many."

Senior brand manager of The Coca-Cola Company, GB, Laura Moon, added: "Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert.

"This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide."

Topics: News, Christmas

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.

@jakesmassey