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It's an infamous hack for some fast food restaurants - simply chuck your chips into your burger to add a bit more crunch to the meal.
But it seems like Burger King in New Zealand wants to make this whole thing a lot easier.
Setting you back just NZ $2 (AUD $1.90), the Chip Butty is now part of the company's Change Range Menu.
Describing the meal, the BK website says: "With crispy golden fries, mayo and ketchup, nestled between two soft buns, His Royal Fry-ness, the CHIP BUTTY has arrived. A dish fit for a King at a price fit for everyone."
You can also add bacon to the chip butty for NZ $1 (AUD90c).
Judging from the early reviews, it seems like this could swiftly become a fan favourite.
The Spin Off got to try a few of these bad boys, with one staff member writing: "Honestly, I thought this butty was kind of great. It had a good amount of mayo and sauce and a cross-section revealed an evenly distributed amount of chips."
Another writer had a real existential crisis when munching into his Chip Butty, however, saying: "As a person whose life sometimes feels like it revolves around a compulsive insistence on putting chips into literally every burger that crosses my path, no matter its provenance or cost or degree of self-importance, the existence of the Official Burger King Chip Butty makes me feel both seen and a little inadequate.
"If the chips are already in the bread, what use then for my tiny brain? Do I order extra chips and double up on filling?"
Back in 2013, stores in the US sold a chip butty that came with a chargrilled hamburger patty, as well as lettuce and mayo. But now they have forgone the traditional toppings, in favour of the humble fry.
The company also recently launched a plant-based version of its iconic Whopper burger, which raised a few eyebrows.
Burger King marketing director Katie Evans said: "This really is a game changer - we wanted our first plant-based Whopper to replicate the indulgence and flame-grilled taste of the real thing as closely as possible, and we're thrilled with the result."
Ironically, the burger isn't suitable for vegans or vegetarians because it's cooked on the same grill as the regular hamburgers. But Burger King angled the Rebel Whopper at 'flexitarians', aka 'people who eat meat, but are cutting down on their consumption and following trends, such as meat-free Mondays'.
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