Kellogg's Launches Crunchy Nut Peanut Butter
Kellogg's has launched Crunchy Nut Peanut Butter and it sounds pretty bloody delicious.
The cereal-maker has joined forces with peanut butter manufacturer Duerr's to create the new spread which uses honey-roasted nuts to try and recreate the flavour of the popular breakfast cereal.
According to Kellogg's UK, the peanut butter 'is packed full of flavour, combining ultra-smooth peanut butter with the irresistible crunch of honey-roasted peanuts, bringing a sweet twist'. Well, that sounds good to me.
Kate Stokes, senior brand manager at Kellogg's UK said: "Since launching in 1980, the popularity of Crunchy Nut has grown and grown and it is regularly hailed as the UK's favourite cereal.
"Knowing its popularity, we wanted to explore a new avenue and it's been great to work with Duerr's to bring the UK Crunchy Nut Peanut Butter. We hope that all of the Crunchy Nut fans out there are as excited as we are."
While, Duerr's brand marketing manager Sally Addenbrook added: "We're hugely excited to be working with Kellogg's to create this truly delicious peanut butter.
"We've effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter. That's as much as we are willing to say - the rest is top secret.
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"We hope Crunchy Nut and peanut butter lovers enjoy tucking into this moreish snack packed with peanuts."
You can pick up a jar in Sainsbury's from 19 July for £2.50 ($3.10).
Kellogg's isn't the first brand to branch out into peanut butter - last year Marmite blew people's minds when it announced it would be launching its own version.
Speaking at the time, brand manager for Marmite, Camilla Williamson, said: "The British public asked, and we listened. We're delighted to bring the nation exactly what they've been craving with the creation of Marmite Peanut Butter.
"It's the most exciting product launch since the conception of the brand in 1902 and we're confident that the nation is going to love it."
The crunchy peanut butter mixes the distinctive taste of the yeast extract with peanut butter and has proved to be popular with Brits.
Featured Image Credit: Kellogg's UK