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Mars has launched a new vegan and gluten free Bounty bar.
The divisive chocolate has been given a makeover and is now suitable for people who like to avoid gluten and animal products.
A product description reads: "Indulge with the delicious combination of rich cocoa and diced coconut blended with smooth and creamy almond paste. Enjoy a moment of vegan pleasure."
You can currently get your hands on one of the 100g packs from Asda, where they are currently priced at £2.50, or Morrisons, where they'll set you back £3.
But as you might expect from the chocolate which usually has the longest lifespan in the Celebrations box, reaction to the coconutty treat has been mixed:
Vegan bounty's have already made this year better than 2020, missed u coconut king
- sam lee (@ssaammlleeee) January 14, 2021
Trying one of those new vegan Bounty bars. It's minging. :thumbsup:
- AngieF (@faylovesflowers) January 29, 2021
what's better than a bounty? a vegan bounty x pic.twitter.com/WX7TVLIhak
- J (@J_S17x) January 24, 2021
Alongside the Bounty, Mars also launched a new vegan and gluten free Topic bar last month, which combines hazelnut paste and rich cocoa with whole hazelnuts.
Michelle Frost, general manager at Mars Chocolate Drinks & Treats, said: "We are so pleased to be offering more consumers the opportunity to try our brands.
"Galaxy Vegan has proved incredibly popular and we believe that Topic Vegan and Bounty Vegan will add something excitingly different to the free-from category."
So if you're extending your veganuary into veganbruary and you're in need of a sweet treat, look no further.
More and more people are now turning to a plant-based diet, and in turn, lots of big brands are trying to grab a slice of the market.
Cadbury is even in the process of developing a vegan Dairy Milk bar - which is really saying something.
A Mondelez spokesperson told LADbible last year: "We're always listening to our consumers, so we can develop and provide people with a greater choice of products.
"This includes looking at a plant-based Cadbury Dairy Milk bar - however, we have no immediate plans to launch a new product in market.
"We are only interested in launching a new vegan product that retains the texture and taste that our consumers expect and love from Cadbury products."
What next, eh? Hot ice cream? Blue oranges? Nice marzipan? We are living in unprecedented times, after all.
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