Meet The Instagrammer Who Smashes Her Face Into Bread For Kicks
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The bounds of the internet are truly limitless, as you'll know if you've ever wandered into the weirder corners of YouTube at 4am or found yourself absent-mindedly stalking your ex's sister's godmother's cat on Instagram.
But while its breadth can often be overwhelming, sometimes you stumble upon something that's quietly compelling - something that's so mesmerisingly bizarre, you want to stay and explore for a bit...even if you're not sure why.
Curiosities like Bread Face, who is 'giving the people something they didn't ask for' by smashing her face into loaves of bread. Over and over and over again.
Bread Face, who does not disclose her real name, age or occupation, films herself 'smooshing' her face into bread products - and shares the results with her 195,000 followers.
"It was just supposed to be something that could make someone laugh on a shitty day - because I was having a lot of those," she told LADbible.
"It's a tic I've always had. I just always wanted to know what it would feel like to be engulfed in the soft guts of freshly baked bread and I am not alone in that.
"There is just no other food that makes the thought of facing it so tickly."
Bread Face 'can't really fathom' why she'd have any haters ("I eat all the bread I face and I'm not hurting anyone") and says her family and friends 'sincerely don't care' about what she does.
"People who follow Bread Face are pretty quiet and respectful," she explained.
"They either love it or they're confused by it and both groups still seem to keep watching."
But just what is it that's so engrossing? Is it because people simply feel soothed by it, much like many do with other forms of ASMR (Autonomous Sensory Meridian Response), or is there a sexual element to it?
Bread Face says even the assumption that it might be fetishised is tied up with a much wider matter - but doesn't deny that it could be the case for some people.
"Though I find it pleasurable, I think people are quick to label this habit as 'weird' and then, because I am Asian, they toss it into the 'kink' or 'fetish' category. Which, to me, is pretty vanilla.
"If I'm some sort of poster child for those two things - so be it! I would love [that]. But I think if I were anything else but an Asian female, people probably wouldn't automatically assume that it's a sexual thing.
"Speaking as a human, I can confidently say that anything can get someone off."
While the Instagram feed began with multi-grain English muffins, pitta breads, New York deli kaiser rolls and classic white loaves, Bread Face started to branch out to other baked goods, and will now push her face into everything from cupcakes and cheesecakes through to pandoro and pecan pie.
Her 169th video of the series, uploaded earlier this week, saw her faceplant a pile of churros sticks dipped in chocolate.
Let's be real: that crispy churros batter doesn't exactly look like the most pain-free surface for anyone's skin to rub in, does it?
Sure, Bread Face will always eat her props after using them for videos - so her efforts aren't entirely unpleasant in the long run - but does this at least mean some breaded goods are better than others for 'facing'? Surely a soft, pillowy brioche would be far more agreeable than something with a bit more texture, like a crusty cob?
Well, that's completely subjective, according to Bread Face.
"Much like choosing a partner," she said, "the best bread to face is the one you've been the most curious about for some inexplicable reason."