• Home
  • News
  • Entertainment
  • LAD Originals

To make sure you never miss out on your favourite NEW stories, we're happy to send you some reminders

Click 'OK' then 'Allow' to enable notifications

Not now
OK
Advert
Advert
Advert

Uncle Ben's To 'Evolve' Its Image Amid Concerns Of Racial Stereotyping

Claire Reid

Published 
| Last updated 

Uncle Ben's To 'Evolve' Its Image Amid Concerns Of Racial Stereotyping

Rice brand Uncle Ben's is 'evolving' its image, saying it has a 'responsibility to help end racial injustices'.

The packaging for the brand has featured has an elderly black man - called 'Uncle Ben' - since the 1940s. Now, in light of moves to try and combat racial biases in the wake of worldwide Black Lives Matter protests, its parent company Mars has said it'll be making changes to the brand including its 'visual brand identity'.

Credit: PA
Credit: PA

In a statement Mars said: "As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices.

Advert

"As we listen to the voices of consumers, especially in the black community, and to the voices of our associates worldwide, we recognise that now is the right time to evolve the Uncle Ben's brand, including its visual brand identity, which we will do.

"We don't yet know what the exact changes or timing will be, but we are evaluating all possibilities.

"Racism has no place in society. We stand in solidarity with the black community, our associates and our partners in the fight for social justice.

"We know to make the systemic change needed, it's going to take a collective effort from all of us - individuals, communities and organisations of all sizes around the world."

Advert

According to the Uncle Ben's website, the logo and name are based on a black Texan rice farmer known as 'Uncle Ben'. Frank Brown, the maitre d' at a Chicago restaurant, agreed to pose as the face of Uncle Ben for the painting which became the company's logo.

The decision to 'evolve' the brand comes after Quaker said it will be changing the name and image on its Aunt Jemima pancake mix and syrup.

The character of Aunt Jemima has its origins in the racial stereotype of an older black woman working for a white family as a nanny or servant.

Advert

In a statement, Quaker Foods North America said: "We recognise Aunt Jemima's origins are based on a racial stereotype.

"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations."

Both brands have come under fire in the past because 'white Southerners once used 'uncle' and 'aunt' as honorifics for older blacks because they refused to say 'Mr.' and 'Mrs.,' The New York Times reports.

Featured Image Credit: PA

Topics: Black Lives Matter, Food

Claire Reid
More like this
Advert
Advert
Advert

Chosen for YouChosen for You

Community

Woman asks for help after finding out her boyfriend slept with his step-sister

4 minutes ago

Most Read StoriesMost Read

Elon Musk is working on 'game plan' to get one million people to Mars

3 days ago