The creative masterminds over at Asda have decided to combine the two best cheese-based takeaway foods, in the form of a new frozen pizza. And it sounds dirty as fuck.
Described as a combination of 'the nation's two favourite guilty pleasures', the creation follows in the footsteps of inventions such as the mac'n'cheese pizza, nacho pizza and lotta-chocca pizza.
They're calling it the Takeaway Cheesy Chips Mega Pizza and the name is pretty self-explanatory.
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Credit: Asda
Apparently, the chips are apparently crispy on the outside and fluffy on the inside - and smothered in cheese.
It consists of a bed of fries, slathered with a truly tempting three-cheese mix with sweet chilli sauce, on a 13.5-inch pizza base.
An Asda spokesperson said: "We know the nation has a soft spot for cheesy chips. It's an undeniable guilty pleasure that deserves to be honoured, and what better way than on top of a pizza? If you're looking for the ultimate indulgence to create the perfect Big Night In, look no further."
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They are also selling pizzas in both mac'n'cheese and kebab flavours. The cheesy chip one will be available in Asda stores from 25 September for £4.50 ($6.10).
Apparently culinary hybrids are all the rage at the moment, as one cafe in Yorkshire decided to combine the greatest food to come out of God's Own County with a pizza - a Yorkshire-pudding-with-sausage base and lashings of cheese and tomato on top.
Sadly, though, it's not available to make at home and it costs a whopping £15.95 ($21.62).
Featured Image Credit: PA