Australians are looking to capitalise on the decision from Saputo Dairy Australia to change Coon Cheese to Cheer Cheese.
The move has angered some Aussies who believe the company shouldn't have reviewed the brand following outcries during the Black Lives Matter movement last year.
Saputo Dairy Australia was under pressure to switch the name that had been around for 85 years because some people found it 'racist'.
New boxes of Cheer Cheese are expected to hit supermarket shelves around July, but if you want to keep that classic and iconic branding then there's a way - but it comes at a price.
Aussies have started flogging Coon Cheese packages on eBay and Facebook Marketplace and they are going for astronomical amounts.
One seller in New South Wales is trying to get as much as $2,000 for literally a plastic box with the words Coon Cheese imprinted on the top.
They've described the product as 'Near Mint Condition', which just makes the sale even more tantalising.
A seller in Perth has listed their identical box for $50 and the description has just about done us.
"Vintage cheese packaging. No longer in circulation, you may have seen these about," they wrote. "Some people found theirs to be racist but I can assure you this one was named after its creator not under any bad motives.
"One previous owner before me ho[sic] stored in safely in a fridge. Used to access the contense [sic] but is in as new condition. Absolutely 100% genuine Can post or deliver within Perth for a fee."
Coon Cheese is still definitely in circulation, despite what the bloke said.
There are people in capital cities all over Australia trying to sell the boxes or packaging, however some have already pulled their listings from eBay after getting no bids. Funny that.
Despite the outcry, Saputo hope new look name will usher in more inclusivity Down Under.
"Our decision to change the name of Australia's much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging," the company said in a statement.
"CHEER Cheese is a cheese for everyone, and we trust our valued consumers and those who are new to our products will embrace this new name."
While some claim the original name was racist, the brand was inspired from American creator Edward William Coon, who patented a method for the fast maturation of cheese through high temperature and humidity, which has subsequently been dubbed Cooning.
Featured Image Credit: Saputo Dairy Australia
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