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Featured Image Credit: Pravada Brewery/Instagram. Mikhail Klimentyev/Russian Presidential Press and Information Office/TASS/Alamy Live News
Pravada Brewery's ‘Putin is a D**khead’ beers are now being distributed in the US to raise funds for Ukrainians impacted by the war.
The Ukrainian brewery's special drop has an image of the Russian President sitting on a throne over a river of blood with a bomb in one hand on the label.
Insidenova reports that Ornery Beer Company CEO Randy Barnett batched 3,000 cans with the Pravada Brewery’s original label to help raise funds for Ukrainian relief.
He said: “It’s obviously not a very flattering caricature of Putin and there is little details about all the atrocities and everything terrible he has done through the years.”
Barnett added: “Everyone loves this! Obviously, the whole world is uniting around Ukraine and the brewing community is a big community, they want to always be looking to help, we’re a very charitable group.”
WTOP News reports that Ornery Beer Company and other Virginian breweries, including Winchester Brew Works, Lake Anne Brew House, Fair Winds Brewing, and Caboose Brewing, hope to raise US$20,000 from selling the beer through the Brew for Ukraine initiative.
Pravada Brewery first gained international attention earlier this year after they shifted their production of beers to create Molotov cocktails for Ukrainians.
Pravda Brewery, based in Lviv, Ukraine, has suspended its beer brewing operations and is now making Molotov cocktails for residents to use against invading Russian forces.— Travis Akers (@travisakers) February 27, 2022
The labels on the bottles say “Putin is a dickhead.” pic.twitter.com/ZqrHEpaOK4
Since then, the Lviv based company has also inspired other breweries worldwide to supply beers to raise money for the crisis relief project.
Torchlight Brewing was also among the companies that wanted to assist refugees of the war-torn country in any way they could, according to Infotel.
Owner Craig Swendson said: “They [Pravada] put out a call to the international brewing community to help the situation with fundraising.”
He added: “As part of the larger effort, Pravda put their recipes online to let anyone brew them for this fundraiser including their label art.”
The Torchlight Brewing owner also revealed that what started as a ‘marketing’ ploy soon became a much more meaningful project.
He said: “I thought it would get us some attention and be good marketing… but it’s really got a lot of worldwide attention and it’s accelerated really fast. It feels really good to be involved with this and do something constructive in such a tough time for so many people.”
And with that in mind, I’m sure we're gonna see many more ‘Putin is a D**khead’ beers popping up around the world.