Millions of people around the world depend on Sesame Street to educate them on important matters and guide them through childhood.
But now one of the biggest characters in the long-running show needs our help.
Someone stole a massive Big Bird costume from a Sesame Street Circus Spectacular at Bonython Park in Adelaide over the weekend.
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South Australia Police are calling on people to come forward if they know of any information related to the bizarre theft.
"Sometime between 4.30pm Sunday 18 and 9.30am Monday 19 April a large yellow 'Big Bird' costume was stolen from the Circus area. Feathers were spotted nearby on Port Road," they said.
"If you know the whereabouts of the costume please call the police assistance line immediately on 131 444."
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Hoaxers are trying to pull the leg of authorities by posting Facebook Marketplace adverts of a Big Bird costume that's available to buy in Adelaide.
It's not the same bird and SA Police have kindly asked for people to stop sending them the ad.
The post on social media has been liked, shared and commented on by thousands of people who can't believe the PSA is real.
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One person wrote: "Hahaha I saw this on the news earlier and honestly thought it was a joke."
Another added: "How do you steal something that big?? It would be hard to hide!!"
While others thought it would be hilarious to make jokes about the situation.
"United States Embassy in Canberra has been informed of the kidnap of U.S. citizens Big Bird. US government will not negotiate with kidnappers the CIA has a nice little cell in Cuba for you," wrote a Facebook user.
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A different person said: "Think he was on TV this morning."
We'll have to wait and see how this one turns out.
Featured Image Credit: South Australia Police/FacebookTopics: Australia