You've heard of the Northern Territory's CU in the NT slogan and Western Australia's WAP campaign, but that pales in comparison to South Australia.
A new catchphrase has been unveiled to attract tourists to the region and it's one hell of a sexual innuendo.
Tourists are urged to 'go down south with your mouth' in a tourism campaign concocted around the state's 'under appreciated culinary scene'.
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A press release states: "In response to a year of adversity and commercial hardship, the Taste Down South campaign positions South Australia as a destination for fellow Australians with untapped potential.
"It aims to change the perception of those yet to experience Down South by promoting the unique strengths in South Australia's culinary and hospitality industry.
"While we can't travel abroad, South Australia is a mesh of exciting, multicultural cuisine with industry personnel from all over the world calling it home.
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"Our diverse pocket of Australia is home to world-class chefs, industry-leading winemakers, and producers of the most sought after organic delights. Its comfortable climate allows visitors to enjoy the finest flavours with a backdrop of spectacular natural landscapes and stunning cities."
It's certainly an eye-catching slogan that has captured people's attention on social media who weren't expecting to see such filth on their timeline.
Many questioned whether it was an April Fool's Day joke that was fired off a few hours early. But no, this is very real.
They also low-key loved it.
According to the ABC, the slogan has its roots in the same people who came up with the Northern Territory's legendary CU in the NT slogan from a few years back.
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However, it's also reported the campaign is 'unofficial', meaning the South Australian government hasn't formally approved it as part of their branding.
Bet they won't be upset if it leads to more tourists though.
Taste Down South representative Clarke Reid said in a statement: "Down south is an unexplored goldmine of tastes and delights. It mightn't have the glitz and glamour of some east-coast states, but there's a lot buzzing under the hood down here. Australia has ranked second in the world for its food and wine experiences.
"That's after cultural giant France and even a step ahead of Italy. SA is home to the finest dining in the country and we are one of the great wine capitals of the world. If Australia is second in the world for food and wine, and South Aus has the finest dining in Australia, we reckon it's about time you Taste Down South."
Featured Image Credit: Taste Down SouthTopics: Australia
