Drake Is Launching His Own Weed Brand 'More Life Growth Company'
Of course, the relationship between music and pot goes back for generations.
Snoop Dogg, The Grateful Dead, Jimi Hendrix, Bradley from S Club 7 - they've all been at it in one way or the other over the years.
It's a tale as old as time.
That said, it's only in recent times that it has been legal to sell the devil's lettuce, and that means that now the modern brand of rapper/entrepreneur can cash right in.
With that in mind, Drake is partnering up with Canopy Growth Corp. for his new More Life Growth Company.
It'll be totally legal and above board, of course. It also stands to make everyone involved a s*** tonne of cash.
Big Bud is Big Business these days.
In a statement released on Thursday, Drizzy said: "The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting.
"The idea of being able to build something special in an industry that is ever-growing has been inspiring. More Life and More Blessing."
The More Life range will hope to capitalise on the success of cannabusiness post-legalisation and to move into the space that is already occupied by other wellness and cannabinoid infused products.
Recently, Seth Rogen and his writing chum Evan Goldberg also partnered with Canopy to release their own weed imprint, Houseplant.
Mark Zekulin, the CEO of Canopy Growth Corp, also released a statement in which he said: "Drake's perspective as a culture leader and entrepreneur combined with Canopy Growth's breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets."
Anyway, it looks as if it won't be long before owning your own weed brand will just be the done thing for the world's top celebrities.
In fact, the list of names already involved is pretty strong. Jay-Z, Whoopi Goldberg, and - of course - Tha Doggfather himself Snoop Dogg, are all hawking pot.
Snoop's best mate Martha Stewart is into it as well.
It's only going to continue as more and more US states legalise too.
Featured Image Credit: PA