Jeff Bezos finally set off on his historic trip up to space earlier today. But while it may be a monumental day for him, there's only one thing that people are talking about: how much his rocket looks like a massive penis. Watch him take off below:
Yep, the former Amazon CEO boarded the New Shepherd rocket ship this afternoon for an 11-minute journey to the edge of space.
This marks the craft's 16th lift-off, but its first to carry human passengers.
However, people watching around the world couldn't help but remark on how incredibly phallic the spaceship looked as it thrust itself into the air.
Some went as far as claiming it must be the most penis-like rocket to have ever graced the skies.
And it's hard to disagree.
One startled onlooker said: "Jeff Bezos rocket looks more like a penis than any previous rocket in the history of rockets. This will be his true legacy."
Agreeing wholeheartedly, another chimed in: "Now that we call can see that Bezos's rocket is shaped like a penis, I feel this is the right time to tell you that the place he is blasting off from is named VAN HORN."
A third continued: "I know this 'billionaire space race' is probably the ultimate appendage measuring contest, but surely Bezos could have designed a rocket that looks a little less like a penis going into space."
While another added: "Bezos flying to space inside giant penis rocket."
The billionaire has now become the second person to ride his own rocket into space, following Virgin Galactic's Sir Richard Branson by nine days.
Alongside Bezos on the flight is his brother Mark, Wally Funk - one of 13 female pilots who went through the same tests as Nasa's Mercury 7 astronauts in the early 1960s but never made it into space because only men were allowed - and Oliver Daemen.
The latter is an 18-year-old physics student who took the place of a $28 million auction winner who was too busy to make the trip.
Oliver bagged his seat on board the flight as his dad was one of the runners-up in the auction.
How much he paid for the ticket has not been disclosed, but a family spokesperson said it was considerably less than the winning bid.