Officials in the Balearic Islands have introduced new laws to try to combat binge-drinking tourists.
The new rules will apply to popular party spots, including Sant Antoni in Ibiza and Magaluf in Majorca, and will outlaw pub crawl tours, happy hours, alcohol vending machines and two-for-one offers.
Authorities have also stopped shops from selling alcohol between 9.30pm and 8am.
'Balconing', where people jump from hotel balconies into pools, has also been outlawed. The practice has resulted in a number of deaths - and even more injuries - with 11 falls, and five deaths, within three months in 2018.
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Until now, hotels were not required to act if guests had jumped from balconies, but under the new law anyone found balconing will be booted out of their hotel and could also be whacked with a fine of up to €60,000 (£51,200).
Meanwhile, businesses found flouting any of the new rules could be hit with fines of up to €600,000 (£510,000) or be shut down for three years.
Tourism minister Iago Negueruela said: "With this, the Balearic Islands become the first destination in Europe to fight back against tourism based on excess."
He added:"It's an exceptional law for a particular area and a specific problem."
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He went on to say the new laws will help build better relations between tourists and visitors.
In a press release, the regional government said: "This is the first law adopted in Europe which restricts the sale and promotion of alcohol in certain touristic areas.
"It will have a considerable impact outside of Spain."
The new measures will be in place for at least five years.
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The UK Association of British Travel Agents (ABTA) has said it 'strongly supports steps that encourage a responsible approach to alcohol'.
But not everyone is in favour of the new rules; the president of Mallorca's Tourism Services and Businesses Association, Jose Tirado, told Spanish TV: "I find this exaggerated and disproportionate."
The boozy reputation of the Balearics came under scrutiny in 2014 when a British woman was filmed performing sex acts on 24 men in a bar in Magaluf - sometimes dubbed 'Shagaluf' by tourists.
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Politician Jose Ramon Bauza blasted the Punta Ballena strip, calling it '500 metres of shame'.
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