Loads of Australian supermarkets and shopping stores will have sections just for kids clothes and toys.
You'll have your stock standard t-shirts and dresses that you no doubt received on your birthday when you were seven-years-old by your auntie. But some will also have some cool dress-up outfits, especially around Halloween, to allow your kid to be the Belle of the Ball at any party.
However, it seems like there is one outfit that has raised some eyebrows and it comes down to whether it is appropriate or not.
An online petition was started to get Kmart to remove a wedding dress outfit made for kids because it sent the wrong message about girls being child brides.
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The petition read: "Each year, 12 million children (girls as young as 6 years old - the same size as this 'costume') are sold or married off by their family without their consent. That's one million child marriages per month!
"That equates to 23 children every minute or one child every two minutes. If this continues, 150 million more children will be married by the year 2030.
"Child marriage means child abuse and torture in its worst forms - paedophilia, child rape, child slavery, child sex trafficking.
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"Tell Kmart this is beyond inappropriate and offensive and that they have a social responsibility to pull this item off their shelves immediately."
Kmart has responded quickly and has decided to take the outfit off the shelves.
The retailer released a statement to 7News.com.au: "Kmart Australia regrets the decision to range the bride costume. It was not intended to cause offence and we sincerely apologise. We have made the decision to withdraw this product."
Featured Image Credit: Kmart