Jacob Rees-Mogg has jumped into the debate that erupted this week over Weetabix Twitter's bizarre post that argued that Heinz Baked Beans could go just as well on the cereal as it does bread.
Using the hashtags #ItHasToBeHeinz and #HaveYouHadYourWeetabix, Weetabix's official account posted a picture of Heinz baked beans poured over two Weetabix, captioned with: "Why should bread have all the fun, when there's Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist."
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Unsurprisingly, Twitter users leapt to voice their disgust at the idea of this vomit-worthy suggestion of a meal, but the conversation has now gone all the way to UK parliament, with MPs clearly having very little on their plate at the moment.
Not like we're in the middle of a global pandemic or anything, and we certainly haven't just left our largest trading block with a deal that's causing all manner of disruption for businesses.
Tory MP for Kettering, Philip Hollobone brought up the issue, suggesting it would be a great topic of 'light relief' in the House of Commons.
Weetabix is based in Burnt Latimer, Kettering - in Hollobone's constituency.
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He described the baked beans upset as 'one of the debates that has been dividing the nation this week', adding that it was 'perhaps even more divisive than Brexit has been over the years'.
Hollobone then requested: "May we have a debate on breakfast cereals and their contribution to a healthy diet, so we can all arrive at the shared position that, with whatever it is served, Weetabix is a great British breakfast cereal [fact check: while Weetabix is produced in the UK, it is actually an imitation of Australian cereal Weet-Bix], fully worthy of promotion."
Attention turned to Rees-Mogg who, at least agreed with most of the country that Weetabix and Baked Beans should never mix, but also added he didn't like Baked Beans whatsoever.
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He said: "As they used to say 'Weetabix are unbeatabix'. My personal preference, if I were to eat Weetabix, is not with baked beans - which I've always thought are absolutely disgusting.
"There was an advert, well, I'm sorry if I've upset the makers of baked beans, there was a saying which is desperately politically incorrect nowadays - so I hope [shadow Commons leader Valerie Vaz] will forgive me - their advertising slogan: 'A million housewives every day pick up a can of beans and say Beanz Meanz Heinz.'"
He added: "But when I was a child this was corrupted to: 'A million housewives every day pick up a can of beans and say: 'Yuck, throw them away.' I'm sorry - that has always been my view of baked beans."
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In fact, Rees-Mogg said what he preferred for breakfast was 'nanny's homemade marmalade on toast'. Because of course he does.
Featured Image Credit: UK ParliamentTopics: UK News