For many, a pint of Guinness is one of life's greatest pleasures - that rich, smooth texture and creamy head serving well to restore faith in humanity with a single swig.
However, there's no denying that the same can't always be said for a can of the famous Irish stout on the sofa, which never normally hits as well as its freshly-poured counterpart, despite the nifty little widget inside the tin.
But now Guinness is offering fans the chance to pour 'beautiful, fresh tasting Guinness Draught' on tap from the comfort of their homes for the very first time, having launched a special Microdraught tap just in time for Christmas.
The Guinness Microdraught was rolled out earlier this year in many pubs, restaurants and bars, but now the same 'cutting-edge technology' will be available for domestic drinkers, whether it's for a round of pints at the Sunday dinner table or for a casual Tuesday night tipple after a long day at work.
Guinness says: "Ideal for home-bars and kitchens, the process of pouring a glass with the Guinness MICRODRAUGHT Tap is seamless, meaning the iconic drink is perfectly poured and ready to enjoy.
"Using a unique, chilled MICRODRAUGHT can, users are guided by the advanced technology to perform the perfect two-part pour; with the iconic surge and settle resulting in a cold, smooth Guinness."
Available to buy from Monday 6 December for £750 ($1,000), the Guinness Microdraught doesn't come cheap, but can you really put a price on an endless supply of perfectly poured pints?
Better still, if you buy a Guinness tap, you'll also get four Microdraught cans and two Guinness branded pint glasses, meaning you'll be good to go for a perfect serve as soon as it arrives on your doorstep.
The 'pioneering' Microdraught dispense technology was two years in development, and is the 'biggest dispense innovation since the launch of the widget 30 years ago'.
According to Guinness, it brings the 'perfectly domed head' and 'beautiful tasting' dry stout to consumers' homes, in turn creating 'new hosting opportunities to drinkers who can now provide guests with a superb serve of the black stuff with a unique sense of theatre'.
Neil Shah, Head of Guinness GB, said: "After two years in development we are incredibly excited to bring our Guinness MICRODRAUGHT technology to homes this Christmas, marking a milestone moment of continued innovation for the brand.
"Guinness MICRODRAUGHT enables people to enjoy a beautiful looking and delicious tasting Draught Guinness on tap in a completely new setting for the first time ever.
"Whether it's to pour the perfect drink at a festive gathering, a Christmas gift for a friend or family member, or simply to enjoy an iconic drink of the black stuff at home with loved ones, Guinness MICRODRAUGHT is sure to be a hit among beer lovers."
If you're keen to get your hands on one, you can register here to find out more ahead of the product's launch next month.
Featured Image Credit: Guinness
Topics: World News, UK News, News, Drink, Food And Drink