Ladbible X Whatsapp
  • iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Primark Criticised For Selling 'Hugely Sexist' Kids Clothing

Home> News

Published 20:19 7 Feb 2022 GMT

Primark Criticised For Selling 'Hugely Sexist' Kids Clothing

Images of the 'difference' between Primark's boys' and girls' range have sparked outrage on social media

Anish Vij

Anish Vij

Primark has faced criticism from social media following a series of uploaded images suggesting that the retailer brands their clothing in a 'hugely sexist' way.

Novelist Kate Long has accused Primark of branding more 'encouraging' messages on boys clothing, as opposed to girls outwear.

The bestselling writer shared tops from the girls' range in a Chester store on Sunday (6 February).

Slogans such as 'be kind', 'keep on smiling' and 'always perfect', were labelled on the girls' range.

Advert

While the boy's range, consisted of more encouraging messages, such as, 'you are limitless' and that they could 'make the rules'.

Long wrote on Twitter: "Can anyone spot a difference in tone here?

"A difference in narrative? Boys are awesome in themselves and don't need to consider anyone else."

She added: "Boys are about *doing* and girls are about *feeling*.

"Boys take what they want; girls consider others. Stop telling girls their place is to serve others!

Advert

"Stop telling boys they should have nothing to do with kindness and love!

"What are you, a throwback to the 1950s?"

Primark

Some were in support of her argument, with one user writing: "We really need the High Street to think about the expectations these messages set. Why not have all these messages across all the clothes?"

Another commented: "This thread is terrifying but somehow 'Make the Rules' is especially horrifying. Shuddering."

Advert

An example of a T-shift for boys.
Primark

Another added: "Boys make the rules. Girls follow the rules. I'm just getting more and more furious!"

A Primark spokesperson told LADbible: "Inclusivity really matters to us and we work hard across our campaigns, stores, and products to reflect this.

"We offer a broad range of styles across our kids clothing to cater for every taste and preference and have evolved our approach in recent years to remove gender specific labels on all our kids and baby ranges.

Alamy

Advert

"Ultimately, we want our customers to choose and decide who and how they wear our clothes and our campaign imagery and the way we talk about our clothes reflects this. 

"However, we are always learning, we welcome customer feedback and will continue to look at where we can do more."

Featured Image Credit: Alamy

Topics: UK News, Shopping

Anish Vij
Anish Vij

Anish is a Journalist at LADbible Group and is a GG2 Young Journalist of the Year 2025. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

X

@Anish_Vij

Advert

Advert

Advert

Choose your content:

26 mins ago
an hour ago
12 hours ago
  • 26 mins ago

    Disney cruise passengers reveal terrifying sound they heard as girl fell overboard before dad dived in after her

    Both the father and daughter were rescued 'within minutes', Disney Cruise Line confirmed

    News
  • an hour ago

    MP reveals UK 'target' following Russia's chilling WW3 ultimatum to Brits

    Luke Pollard said the area is now a 'regular topic of conversation'

    News
  • an hour ago

    Murder suspect Bryan Kohberger to plead guilty to killing four Idaho students in bid to avoid death penalty

    Students Kaylee Goncalves, Ethan Chapin, Xana Kernodle and Madison Mogen were killed in 2022

    News
  • 12 hours ago

    Man, 92, found guilty of murder of woman nearly 60 years ago in UK's 'longest cold case'

    75-year-old Louisa Dunne was murdered in her Bristol home in 1967

    News
  • Horrified mum demands Poundland pulls 'sexually suggestive' kids' knickers over Japanese symbol meaning
  • Agency responds over Brit's 'fake Disneyland wedding to girl, 9,' after casting for 'guests' to attend
  • Wetherspoons selling 99p pints across 750 pubs from next week
  • Glastonbury 2025 drinks prices spark debate as they're branded 'mega cheap for a festival'