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The Prime Minister and Cabinet's logo for their Women's Network has been revealed and it's a real doozy.
The design has attracted laughs and criticism from people on social media, with many comparing the logo for the Gender Equality at Department of the Prime Minister and Cabinet (PM&C) to a certain part of the male anatomy.
Considering the eggplant emoji is usually used as the symbol for male genitalia, using purple as the colour of choice also seems like a terrible idea.
One Twitter user sad: "The logo for the Women's Network for the Prime Minister and Cabinet looks familiar. Hard to believe we aren't living through a parody version of reality."
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Another person dubbed it 'the worst logo of the century'.
The National Older Women's Network Australia described the design as 'either thoughtless or an insult'.
"Public money was spent getting a graphic artist, choosing the designing, selecting colours, approving, printing and publishing this logo for the Prime Minister's and Cabinet's Women's Network. Poor messaging," they said in a social media statement.
TikTokker James Raynes shared the logo on in a video on his account and captioned it with 'you see it too, right?'
The logo is just the latest in a string of incidents involving the Prime Minister that have left women and girls across Australia scratching their heads.
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Last year, Scott Morrison refused to meet with tens of thousands of Aussies who rallied to demand an end to sexism, misogyny and unsafe workplace cultures in the wake of two rape claims that rocked Canberra.
Instead, he told parliament that those rallying should be grateful that they are not 'being met with bullets'.
Morrison has also had to defer to his wife to determine his feelings about rape after Brittany Higgins' explosive allegations at Parliament House.
The PM revealed that Jenny told him he 'had to think about this as a father first', with many questioning why the Australian First Lady had to humanise an awful situation for the Prime Minister.
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Oh, and there was the time he said 'well, gee, I bet it felt good to get that out', to Australian of the Year Grace Tame after she told a crowd about the shocking sexual abuse she endured as a child.
Somewhat unsurprisingly, the comments earned him an award in 2021 for the 'Most Sexist Remarks of the Year'.
The Ernie Awards are dished out every year to people in Australia who have made bizarre, backwards, weird or straight up outrageous comments.
Each year, 300 women get together and go through a list of these remarks and hand out awards in several sectors: politics, celebrity, judicial, industry, media, sport and sisterhood.
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There are two other categories: The Good Ernie (which goes to someone who calls out a problematic comment) and The Trump (which is given to someone who has made multiple bad comments in a single year).
Sadly for the Australian Prime Minister, he copped the latter.
In 2022, Prime Minister Scott Morrison was totally silent on International Women's Day in 2022, a move that may have been an improvement.
After all, in Morrison's own words, the Liberals don't 'want to see women rise only on the basis of others doing worse'.
Rachel Lang