Just as Easter eggs and Christmas cards seem to appear earlier and earlier every year, it now seems like Black Friday lasts an entire month as more brands launch early sales.
And this year, there are some cracking bargains to be found at the likes of SharkNinja, LEGO and Superdrug.
They're joining AO, Boots, Dyson and Currys who launched their sales last week.
There's an impressive array of discounts across everything you could hope for this festive season. Credit cards at the ready as we reveal the best early Black Friday deals from the likes of:
They join the below who had already launched theirs last week:
There's everything from household gadgets, to fragrances and LEGO sets.
You can save yourself a pretty penny by shopping for that Christmas list in the sale.
Shop our edit of the best early Black Friday bargains below
SUPERDRUG: Calvin Klein 'Euphoria' eau de parfum (100ml)
This stunning scent is available in a redesigned bottle with a whopping discount from Superdrug. The new design is a beautiful cerise pink shade, and the EDP has notes of pomegranate, black orchid accord and cream accord.
£94.00
£35.00
DYSON: Supersonic Origin hair dryer
This is the lowest price ever for Amazon for this Dyson Supersonic Origin Hair Dryer. It features 4 precise heat settings, including a cold shot. One reviewer wrote "I finally get the hype!"
£279.99
£189.99
AMAZON: Harry Potter Hogwarts Castle model
This whopper of a set has an equally huge discount. A must-have for the Harry Potter fan in your life, it recreates Hogwarts Castle in impressive detail.
£409.99
£296.99
DECATHLON: Garmin Forerunner 55 GPS Watch
Get ahead of the January fitness rush with this Garmin watch. Perfect for tracking your PB runs, it'll even offer daily suggested workouts.
£179.99
£129.99
SAMSUNG: SpaceMax 387L bottom-mounted freezer
Maximise your space with this impressive Samsung fridge freezer. Thin walls make more room for essentials, and the fridge has a deep tray which can hold up to four pints of milk.
£1549.00
£999.00
SHARK: Stratos cordless stick vacuum cleaner
This vacuum cleaner has thousands of rave reviews, and for good reason. Fans love the anti-hair wrap technology, which is a game-changer for those with long hair or very fluffy pets. At 50% off, this is the steal of the season.
£399.99
£199.99
Topics: Shopping, Black Friday, Technology
Jen Thomas