Boxer Daniella Hemsley has been barred from the Kingpyn Boxing final this week after baring her breasts on live TV.
"As we strive to bring fans the best influencer boxing events possible, we accept that Saturday’s post-fight incident may have offended some viewers and appreciate that this incident didn’t meet the standards expected from Kingpyn fight nights,” the statement read, as per the outlet.
“We apologize fully to anyone upset during the broadcast. The fighter involved in the incident will not be appearing in the Final event.”
On Saturday (15 July), Daniella Hemsley got in the ring and went toe-to-toe with Ms Danielka - also known as Aleksandra Ola Daniel.
After a few rounds of the pair pummelling one another, Hemsley was declared the winner.
However, things took a turn when Hemsley couldn’t contain her excitement and took a little more than a victory lap as she lifted her black vest, exposing her chest during a live broadcast.
Hemsley issued an apology via her Instagram following the stunt.
She wrote: "I DID IT! Ola definitely didn’t have a walk in the park (her words), but Big respect, that was true WAR!
"I also apologies [sic] to anyone who may have felt offended by my excitement, I did actually have tassels on but the sweat stuck them to my bra lol."
Damn, we can watch people being thrashed on national TV, but we can’t handle a little nip?
The move has received heavy criticism by some, including promoter Eddie Hearn, who said the 22-year-old undermined years of progression in women’s sport.
“Unfortunately, we now live in a world where role models, or influencers, are not necessarily doing things that the older generation, which I class myself as, or parents would want your kids to see or think is acceptable,” he told Boxing Social.
Fellow boxer Sameenah Toussaint, who’s competed in the Commonwealth Games and now trains with Team GB, also entered the chat.
The 20 year old said clout chasers like Hemsley are being ‘fast-tracked’ into high-profile events well before they’re ready.
"We need positive influences - not influencers," she told BBC Newsbeat.
"They're meant to be looking up to these boxers in the ring.
"What they stand for isn't what should be showcased."
Daniella says she was given permission before the bout to do her celebration.
Speaking to Alpha Plug after the fight, she said: “I got approval from the promoter, and I was only going to do it if I won, and I did and I got over-excited, and yeah, why not?”Featured Image Credit: DAZN. Instagram/Daniella Hemsley