The Super Bowl's golden boy has been slammed online after an outburst on the football field.
Fans have said that Kansas City Chiefs' tight end Travis Kelce hasn't done himself any favours after he appeared to push his team's head coach Andy Reid in frustration.
All eyes are on the 34-year-old tonight (11 February) at the Super Bowl amid his high-profile romance with pop star Taylor Swift, so people reckon he should be on his best behaviour.
Kelce is known to be pretty passionate when it comes to American football - which sometimes leads to him venting his frustrations mid-game, such as during the Christmas Day clash against the Raiders.
The sports star threw his helmet to the ground in fury at his team's lack of offence at the game last year and later complained that the Chiefs' performance when they got thrashed 20-14 had been 'embarrassing'.
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During an appearance on the New Heights podcast, Kelce said: "We handed that team a win on Christmas. We literally played Santa and gave them a present. That was embarrassing... It’s frustrating when you know you got the guys and you got everybody that you need and things just aren’t going your way."
He added: "I gotta f***ing lock the f**k in and be more accountable for him and be more accountable for my teammates. I gotta keep my f***ing cool, man, ’cause as a leader on this team, that’s not how you switch the momentum."
But these calm thoughts seemed to fly out the window when the Chiefs Super Bowl rivals, the San Francisco 49ers, were the first to get on the score board and went 10 up.
Kelce couldn't control his emotions when Isiah Pacheco fumbled the ball and ran up to the team's head coach Reid to complain about the botched play.
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Footage appeared to show the tight end bashing into a startled Reid while angrily yelling at him before running back Jerick McKinnon dragged him away to defuse the situation.
Viewers weren't very impressed by his behaviour towards the coach and took to social media to call out his 'inappropriate' conduct while tens of millions of people are watching.
One said: "Did Travis Kelce just push his own coach from behind, who happens to be an old man?? Did I see that?"
Another wrote: "Not the way. Don’t yell and push the head coach, Travis Kelce. He should be benched for the rest of the half at minimum."
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A third added: "Not a good look from Travis Kelce at all."
And a fourth chimed in: "I'm like what is this about?!?! That's so disrespectful!!"
LADbible has contacted Kelce's reps for comment.
Topics: Celebrity, Sport, Super Bowl, Taylor Swift, Travis Kelce, Kansas City Chiefs
Olivia Burke