As many folks out there will be aware, this Friday is Black Friday. That means it's time to catch some crazy deals and wrestle with your fellow shoppers over a telly in Asda.
It's the most wonderful time of the year, basically.
But what is Black Friday, where did it come from and - most importantly - what can you pick up this year?
Fear not, because we've got all of the answers right here.
Black Friday is the first day after Thanksgiving Thursday in America. It has long been regarded across the pond as the starting gun for the United States' traditional Christmas shopping season.
Because, of course, Christmas is exclusively about getting bumper deals on electronics nowadays, right?
If you're in the UK, think of it in a similar vein to Boxing Day. Shops are rammed, everything is reduced.
Actually, in recent years, what began as a purely American thing has taken the sizeable leap across the pond because - well - the larger companies realised there was a shit tonne of cash to be made out of it.
This year, loads of places in the UK will be flinging open their doors to the kind of chaos that ensues only when people think that someone might beat them to a cut-price kettle.
As there are no hard and fast rules to Black Friday, you can already get some of the deals online - ahead of Cyber Monday, the online version that takes place this year on 26 November - such as the Amazon Kindle Fire HD 8 tablet with Alexa.
That's at £49.99 on Amazon already. You're welcome.
For some reason, vacuum cleaners are big Black Friday offers. You can currently get a huge reduction on a BOSCH vacuum at Currys PC World - down from £379.99 to £129.99.
If you're into that sort of thing, anyway.
Now, onto the big hitters.
Everyone needs a new telly at Christmas, right? Otherwise you'd have to try to make conversation with your insufferable relatives for about a week.
Argos is selling a 40" Hitachi 4K Ultra HD Smart TV for £279.99. Worth fracturing your wrist underneath a tangle of other people's limbs for? You betcha.
If you fancy blocking your family out altogether, Amazon have you covered with some £199.99 Sony MDR-1AM2 headphones.
Basically, if you can face it, you can get nearly anything out there for less than the price you'd pay on any other day of the year.
Just be ready to fight for it. May the odds be ever in your favour, bargain hunters.