Now, unless you've been living under a rock, all that anyone seems to be capable of talking about at the moment is Apple's launch of its latest iPhone.
Apple officially announced the launch of the iPhone 15 series complete with a brand-new set of features yesterday (12 September), but it's clear that not everyone is 100 per cent on board with them.
The latest phone now marks the 16th generation of a device which changed the smartphone scene forever when it launched back in 2007. This update has been described by experts as the 'biggest update to the device in three years'.
There's a whole load of features including a USB-C charging cable point and Precision Finding, but there's one particular feature which seems to have really rubbed some people the wrong way - namely the latest model's panel feature.
In short, many Apple fans were left wondering what the latest model's screen refresh rate would be.
If that's all jargon to you - let me quickly explain.
The screen refresh rate effectively measures how often a screen's static image changes per second and this is measured in Hertz (Hz).
So, for example, a screen display with a refresh rate of 60 Hz means 60 frames per second, whereas 120 Hz and means there are 120 frames each seconds and so on.
And why does this matter?
Well, a faster refresh rate means a smoother viewing experience so it would make sense that people would be hoping for the higher end of the Hertz spectrum for the new iPhone 15 series but this was far from the case.
Canadian tech content creator, @RjeyTech, took to Twitter to share exactly what he thought about the latest iPhone series.
He penned: "120hz is not a 'Pro' feature, just because Apple calls it Pro Motion, doesn’t make it a premium feature.
"There are $200 android phones that come with a 120hz.
"My point is an $800 iPhone shouldn’t launch with a 60hz display in 2023!"
He continued: "It’s the consumer who is getting is robbed, stop trying to justify a 60hz panel on an $800 phone!"
In another tweet, Rjey discussed why 'the average consumer doesn’t care about 120hz' isn't a 'valid argument'.
"It’s not that the average consumer doesn’t care, the average consumer DOESN’T KNOW THEY ARE BEING ROBBED," he claimed. "The iPhone 15 should at least feature 90 HZ in 2023.
"But no, here we go again with 60HZ."
Another tech head, @android_fhd, also took to the platform to share his verdict on Apple's recent launch.
He wrote: "It's that time of the year when many people still buy $799 iPhone with 60hz display because they think iPhone 60hz >>> Android 120hz."
If that's not put you off, you may want to start saving your pennies as the iPhone 15 starts at $799 and the iPhone 15 Plus is $899, which is actually the same price of last year's models in the States.
Price-wise, the iPhone 15 Pro will set you back $999, with the iPhone 15 Pro Max costing $1,199.
It won't be long until folks can get their hands on the latest offering which will be available to buy on 22 September.Featured Image Credit: Nic Coury via Getty NurPhoto via Getty