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Why Steve Jobs used a ‘beer test’ while interviewing people for jobs at Apple

Home> News> Technology

Published 17:01 12 Apr 2025 GMT+1

Why Steve Jobs used a ‘beer test’ while interviewing people for jobs at Apple

Would you fancy going for a beer with the late Apple CEO?

Brenna Cooper

Brenna Cooper

Preparing for an interview is often a pretty tiresome experience, which involves a lot of time pre-empting questions, memorising the company history and making sure you ask your potential employer a solid question before leaving.

So imagine if you sunk hours and hours into preparing, only to rock up for your interview and finding out that it entailed heading out for a beer with the CEO?

Well for Apple employees under the reign of the late Steve Jobs, this was apparently all part of the hiring process.

Nicknamed the 'beer test', Jobs' aim was to get to know his candidates outside of their scripted answers, surprising his potential employees by taking them out for drink and getting to know them beyond their strengths, weaknesses and phony five-year-plans.

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Steve Jobs was able to make Apple the major success in the technology world (Justin Sullivan/Getty Images)
Steve Jobs was able to make Apple the major success in the technology world (Justin Sullivan/Getty Images)

But what was Jobs' reasoning for this wacky interview tactic?

While the scenario sounds like the perfect set up for a trick question, it seems like Jobs had no intention of catching candidates off-guard. Instead, he would hit them with queries such as: 'What did you do last summer?' or 'When was the last time you accomplished something?'.

He didn’t exactly look for any right or wrong answers either, he was just looking to get to know the candidate better.

Now you may be wondering what Jobs aimed to get out of such a set-up, considering that companies, particularly world-leading, ultra competitive ones, tend to hire the best person for the role - not those who might make for great drinking buddies.

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Jobs did previously explain the sort of candidate he'd be looking for when hiring, as well as why it was so important to have the right group of people working together.

"I found that when you get enough A-players together, when you go through the incredible job of finding these A-players, they really like working with each other," he said, for those who are unfamiliar with the term 'A-players' it's business speak for top performers in a company.

Beers with the boss? Sounds terrifying (Getty Stock Images)
Beers with the boss? Sounds terrifying (Getty Stock Images)

"Because they’ve never had the chance to do it before."

And it would certainly seem like this unorthodox approach might just work, judging by the amount of Apple products you see out and about in the wild everyday.

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Although you'd imagine that any employee who made it to the fabled 'beer test' most likely went through several rounds of gruelling conventional interviews first.

It would seem that Jobs' curveball questions didn't cease with an offer of employment either. Former senior vice president of industrial design and chief design officer Jony Ive revealed that the late CEO would enquire about the number of times he'd said 'no' every day.

According to the former Apple staffer, Jobs' view was that saying no would 'create focus', leading to increased productivity and (perhaps most crucially) increased output.

Featured Image Credit: Justin Sullivan/Getty Images

Topics: Technology, Apple, Steve Jobs, Jobs

Brenna Cooper
Brenna Cooper

Brenna Cooper is a journalist at LADbible. She graduated from the University of Sheffield with a degree in History, followed by an NCTJ accredited masters in Journalism. She began her career as a freelance writer for Digital Spy, where she wrote about all things TV, film and showbiz. Her favourite topics to cover are music, travel and any bizarre pop culture.

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@_brencoco

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