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Chocolate maker confirms what Twix actually stands for

Home> News

Published 15:03 7 Jul 2023 GMT+1

Chocolate maker confirms what Twix actually stands for

Well, I never.

Dominic Smithers

Dominic Smithers

There are a few mysteries in this world that we may never find the answer to like what happens after we die? Or does the fridge light go off when you close the door?

Among those seemingly unanswerable questions was the meaning behind the word 'Twix'.

For decades, fans of the chocolatey treat had lied awake at night trying to work out the truth behind it, sadly, however, to no avail.

If you've ever wondered what Twix means, you're in luck.
Schöning/ullstein bild via Getty Images

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Well, that is until fairly recently, when the creators of the popular bar decided to reveal all.

A few years ago, someone thought they might have finally cracked it, and decided to go straight to the horse's mouth to see if they were right.

Taking to Twitter, they asked: "I read that 'Twix' is short for 'twin biscuit sticks'. Can you confirm or deny this?"

However, it was a swing and a miss.

But rather than leaving the question hanging in the air, Twix decided to let them in on the secret.

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How did M&M's get their name?
Joe Raedle/Getty Images

Replying to the post, the manufacturer said: "Close! It's short for 'twin sticks'."

So there you have it, case closed once and for all.

Twix doesn't have a monopoly on mysterious names when it comes to the confectionery world, though.

Earlier this year, one woman finally got to the bottom of what in hell M&M's stands for.

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How did the miniature chocolate balls actually get their name?

For those of you out there who are interested, well, I mean, you must be if you got this far, TikToker @condimentclaire laid out the whole story.

And it's got everything: a family feud, a couple of wars and the guy who established the Uncle Ben's rice brand.

M&M's were invented by a guy called Forrest Edward Mars Sr. who was the son of the founder of the Mars company.

Working for his dad, Franklin Clarence Mars, Forrest invented iconic chocolate bars like Milky Way, Snickers and the Mars Bar itself, while he's also the inventor of Maltesers.

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However, Forrest fell out with his father as he wanted to expand their confectionery empire abroad, while Franklin preferred to keep Mars operating in the US only.

Forrest had been in Europe during the Spanish Civil War, where he saw loads of people eating chocolate encased in a sugar shell and thought he'd bring the idea back to the US.

He teamed up with main rival Hershey to ensure a steady supply of chocolate with Bruce Murrie, son of Hersey president William Murrie, on board for developing the sweet treat.

That's what the name M&M's stands for, Mars and Murrie, and they were launched in 1941, with the sweets soon finding their first big customer in the US army during World War Two.

If these little golden nuggets aren't the best way to kick off the weekend, I really don't know what is.

Featured Image Credit: Kristoffer Tripplaar/Alamy/Pixabay

Topics: Food And Drink, US News

Dominic Smithers
Dominic Smithers

Dominic Smithers is LADbible's Editorial Lead. After graduating from the University of Leeds with a degree in French and History, he went on to write for the Manchester Evening News, the Accrington Observer and the Macclesfield Express. So as you can imagine, he’s spent many a night wondering just how useful that second language has been. But c'est la vie.

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@SmithersDom

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